Director of Marketing

Position Overview

Scratch is seeking a Director of Marketing to lead and scale our campaign execution, CRM-driven lifecycle marketing, B2B lead generation, and brand performance. Working in partnership with internal partners, this role is accountable for marketing-sourced partner pipeline and borrower engagement across channels.  

This is a hands-on leadership role requiring deep fluency in data-driven marketing, experimentation, attribution, and cross-functional alignment with Sales, Product, and Finance. The Director of Marketing will own outcomes and as we build on Scratch’s strong growth track record with continuous improvement to efficiency, conversion rates, and ROI of our commercial investments.

What You'll Do

Marketing Strategy & Performance Ownership

• Provide strategic oversight of brand positioning, messaging, and go-to-market execution across core verticals.
• Own end-to-end marketing performance, including demand generation, lifecycle campaigns with clear accountability to pipeline contribution and revenue outcomes.
• Define and manage quantitative success measures and KRs across the funnel (e.g., MQL→Demo conversion, CAC, LTV, cost per lead) as well as attribution frameworks and the strategic resource allocation associated. 
• Translate company growth goals into quarterly and annual marketing plans, with clear forecasts and performance targets.

• Oversee B2B Lead Generation strategy across inbound and outbound channels, including content, paid media, lifecycle email, events, and partnerships.
• Ensure tight alignment between lead generation, scoring, nurturing, and sales pipeline workflows, improving speed-to-lead and close rates.
• Drive continuous experimentation across segmentation, messaging, channel mix, and cadence using A/B testing and cohort analysis.
• Partner with Commercial Excellence (RevOps) to scale CRM-driven campaigns across B2B and B2C audiences, ensuring data readiness, personalization, and compliance.
  
  

People Leadership & Team Development

• Lead, mentor, and develop a high-performing and high-potential team responsible for Campaign Marketing, CRM/Lifecycle, and Lead Generation.
• Collaborate with the team to establish quarterly KRs within our OKR framework with an eye towards professional development aligned to business outcomes.
• Set clear goals, briefs, success metrics, and accountability frameworks for external agency partners.
• Support the team within Scratch’s culture of Owning Outcomes, Getting it Right over Being Right and Driving Innovation with an Eye towards Efficiency.

What We Are Looking For

• 8–10+ years of progressive experience in high-growth, data-driven marketing, demand generation, or growth roles, ideally in B2B or B2B2C environments.
• Proven people leadership experience, including managing senior individual contributors.
• Demonstrated success owning pipeline, revenue targets, and marketing ROI.
• Deep experience with CRM and marketing automation platforms.
• Strong analytical orientation, with hands-on experience in attribution, testing, and performance analytics (e.g., Sigma, Tableau, GA).
• Experience partnering cross-functionally with Sales, Product, Finance, and external agencies.
• Background in FinTech, HealthTech, Animal Health, or regulated industries preferred.

Why You'll Love Working Here

• Competitive base salary ranging from $155,000 - $165,000 (OTE $185,000 - $200,000)

Scratch is a remote-first company, giving ultimate flexibility to today's nomadic work style. For those who prefer a hybrid model, we do have an office space in Pasadena available for use (which is stocked with snacks & various beverages). We offer unlimited PTO, covered healthcare, 401k match, cell plan reimbursement, and monthly recognition opportunities. We also provide learning platforms and resources for all to keep growing. Not only that, but we have an equity retention policy to ensure you grow as the company grows financially, as well. And if your family is growing, we offer generous parental leave, too!

How to Apply

Ready to join our team? To apply, please visit our Scratch Careers Page. Be sure to:

1. Submit your resume.
2. Answer the custom questions provided.
3. Feel free to add any additional information or documents you believe are relevant to your application.

We look forward to reviewing your application!

*Our team will ONLY contact you from the domain @scratchpay.com or @ats.rippling.com

Our Commitment

We’re innovators who care deeply about the lives of pets, their owners, and veterinary professionals. We believe diversity strengthens our team and drives better solutions.

Scratch is committed to diversity in its workforce and is proud to be an equal opportunity employer. Scratch considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.