Sr Business Analyst

This role sits within the Value Excellence team in the Sales organization, a group focused on scaling high‑quality value content that empowers sellers in customer conversations. The Senior Business Analyst will play a central role in operationalizing this value content by structuring it within ServiceNow and ensuring it flows seamlessly across internal and customer‑facing tools.

You will work closely with Data Science, Sales, and cross‑functional technical teams to transform business value frameworks into structured, automated, reliable system logic that supports our global go‑to‑market motion.

What you get to do in this role:

• Understand ServiceNow’s value proposition and our sales methodology, with the ability to translate value‑selling frameworks into structured workflows, data models, and system logic.
• Formalize and document the selling process so that it can be consumed consistently across tools, systems, and customer‑facing assets.
• Automate the ingestion of complex formulas and business logic, ensuring data is correctly sourced, transformed, and applied within database tools and integrated systems.
• Validate formulas and model logic end‑to‑end, ensuring accuracy even after data and calculations have passed through multiple platforms, transformations, or integration layers.
• Develop clear, consistent, and repeatable documentation, describing processes, formula assumptions, workflows, and system behaviour in a way that is accessible to technical and non‑technical stakeholders.
• Collaborate with ServiceNow developers, Data Science, Sales Ops, and Product teams to ensure value assets are accurate, scalable, and aligned with evolving sales needs.
• Build and maintain integrations between ServiceNow and other internal/external systems, enabling sellers and customers to access value content in a streamlined, user‑friendly manner.
• Support change management efforts by helping Sales and Enablement teams understand how tools work, why processes are structured the way they are, and how to apply value content in customer conversations.