Senior Director AMS Field Marketing

 About the Role

ServiceNow is seeking a Senior Director, AMS Field Marketing to lead a high performing field marketing function spanning Enterprise Verticals, Technology, Media & Telecom (TMT) / Systems Integrators (SIs), Customer Growth Marketing, and the AMS ServiceNow User Group Live (SNUG) program. Sitting at the intersection of marketing strategy and revenue execution, this leader serves as a key growth partner to AMS sales, building integrated field strategies that drive pipeline creation, progression, and new logo acquisition.

Reporting to the SVP, AMS Demand Marketing, the Senior Director will lead a team of Directors and their extended teams while scaling field marketing best practices across AMS and globally.

Key Responsibilities

• Lead and develop a team of field marketing directors to build and execute integrated, ABM led GTM plans across the Target Account List for Enterprise Verticals, TMT/SIs, Customer Growth Marketing, and SNUGs, driving pipeline creation, progression, and net new logo acquisition.
• Build tight partnership with AMS Sales leaders, translating revenue goals and buying group strategies into actionable marketing programs.
• Champion Customer Growth Marketing to expand adoption, accelerate renewals, and grow wallet share.
• Partner with ABM, Executive Marketing, Partner Marketing, Industry GTM, Strategic Events, and Geo Hub teams on fully integrated, segment specific plans.
• Lead cross functional initiatives as a member of the AMS Marketing Leadership team.
• Measure programs rigorously using data and analytics to optimize mix and ROI; partner with marketing operations on lead flow, segmentation, reporting, and attribution.
• Manage the annual field marketing budget with accurate monthly and quarterly forecasts.