Director / Senior Director Immunology / Rheumatology Marketing

Sobi is seeking a passionate, strategic marketer for the Director/Senior Director, US Marketing role. This highly visible position will represent the first US marketing hire supporting the potential launch of a novel, oral therapy for a severe, rare form of gout. You will play a critical role in developing and executing the pre-launch and launch strategies for this asset across HCP and patient/consumer audiences. You will lead cross-functional teams, leveraging previous experience in disease-state strategy, customer segmentation, omnichannel, and branded promotion. The ideal candidate will have a proven track record of successfully launching and promoting therapies in the US rheumatology space. 

This role will report to the Executive Director, Immunology/Rheumatology Marketing. It will start as an individual contributor role with the potential to grow into a role with direct reports. 

**This role is remote with a preference for candidates in/around Waltham, MA, to come into the office several times a month.

Key Responsibilities (including, but not limited to, the following): 

Product/launch strategy development 

• Develop initial launch strategy and high-level launch plan 
• Refine commercial opportunity assessment, including potential use cases across the disease continuum/lines of therapy 
• Lead development of initial product value proposition, including positioning/copositioning strategy and asset-specific lexicon recommendations 
• Develop initial recommendations related to HCP and patient prioritization and go-to-market model requirements 
• Lead cross-functional working group to align on a product SWOT and strategic imperatives, identifying major investment requirements e.g., DTC, media, field sales, patient services 
• Codify and maintain key launch strategies and assumptions in a brand plan 
• Build and work with cross-functional partners to execute a market development strategy inclusive of disease state education, PR/media, Ad Boards, and KOL/professional society engagement  
• Serve as the US commercial representative on the labeling strategy workstream 
• Collect stakeholder insights, monitor the competitive environment, and commission market research to inform the projects above 

Early launch preparation & enablement:

• Lead the process to select key agency partners who will support the launch 
• Partner and align with cross-functional and global partners to establish launch readiness milestones,  requirements, and timelines 
• Collaborate closely with the global team on the development of early US promotional assets e.g., brand book, logo, etc. 
• Develop and manage OPEX forecasts 
• Cultivate strong relationships and drive collaboration with all cross-functional partners, including sales, global commercial, regulatory, legal and compliance, medical, commercial operations, patient advocacy, patient services, field reimbursement, medical affairs, and market access  

As the asset evolves, launch execution, including: 

• Lead branded marketing efforts for the asset post-PDUFA, inclusive of brand plan, promotional campaign, and materials development, and omni-channel strategies 
• Collaborate with field teams to identify best practices, uncover needs/trends, and build relationships to improve consistency of brand strategy execution  
• Partner with analytics and market research to distill insights, validate business opportunities, optimize marketing mix, and monitor return on investment (ROI) of marketing programs 
• Think holistically about the business and closely monitor performance against key metrics, taking accountability for driving the success of initiatives over the long-term in a competitive market  
• Lead all national congress participation, including contracting, booth design, and internal coordination