Specialty Care Launch Lead

The Specialty Care Launch Lead, International is responsible for launch readiness and cross-regional pre-launch activities across the International region, with a clear focus on accelerating appropriate patient identification and uptake in alignment with Sobi’s mission to improve the lives of people living with FSC/sTGH. You will drive cross-functional execution across Commercial, Medical and Market Access, as well as external partners, to enable timely and compliant adoption of diagnostic pathways and pre-launch engagement. You will establish scalable frameworks, digital engagement approaches, AI-enabled insights and performance metrics that translate scientific insights into actionable plans—while upholding high ethical standards, data privacy, compliance and patient-centricity.

Key responsibilities

• Lead end-to-end International launch planning and execution—from disease awareness to patient identification, referral and appropriate next steps—adapting to country-specific requirements.
• Identify key barriers and risks to launch success, design mitigation plans and track impact across markets.
• Develop stakeholder segmentation and engagement strategies across HCPs, payers and patient organisations, ensuring fair-balanced, compliant materials and interactions.
• Partner closely with Medical Affairs to align scientific narrative, medical education and data-generation priorities; capture and synthesise field insights to refine strategy and tactics.
• Collaborate with Market Access to shape evidence needs and value messaging that support reimbursement and (where relevant) funding of diagnostic services.
• Enable affiliates/partners through launch toolkits, capability building, training and readiness milestones; ensure consistent measurement and ways of working.
• Define and run KPIs and dashboards (e.g., diagnostic access, time-to-diagnosis, referral conversion, stakeholder reach/engagement quality) and drive continuous improvement.
• Drive the development and deployment of digital launch enablers, including omnichannel engagement plans, modular content, CRM/Veeva-enabled field execution, marketing automation and virtual/hybrid education formats.
• Use data, analytics and compliant AI-enabled tools to improve launch planning, stakeholder segmentation, insight synthesis, content personalisation and performance optimisation across markets.
• Manage external vendors/partners delivering cross-regional programmes and disease awareness initiatives; ensure cost-effective, high-quality and compliant execution.
• Operate within all applicable laws, industry codes and Sobi policies, maintaining strong integrity, data privacy and non-promotional conduct.