VP of New Business Development

About the role

This role is for a commercially driven leader with deep experience in influencer and social marketing. Initially operating as a senior individual contributor, you will own the entire new business lifecycle - from prospecting and pitching to closing and onboarding.

You will be accountable for growing revenue, expanding brand presence, and positioning Socially Powerful as a leading influencer and social agency in North America. For the right person, this role offers the opportunity to become the US market lead, shaping strategy, culture, and growth from a regional perspective.

What you'll do

• Own and drive all new business activity across the US and North America
• Identify, target, and secure enterprise-level and high-growth B2C clients
• Develop and execute innovative outbound strategies to access senior decision-makers
• Lead end-to-end sales cycles, including prospecting, pitching, negotiation, and deal closure
• Close high-value, long-term retainer and project-based partnerships
• Represent Socially Powerful confidently in senior-level meetings, pitches, and industry forums
• Deliver influencer marketing masterclasses, strategic workshops, and pitch leadership
• Build and manage a strong CRM pipeline, ensuring accurate forecasting and reporting
• Track market trends, emerging brands, and new entrants to identify growth opportunities
• Collaborate closely with global strategy, creative, and delivery teams to win and onboard clients
• Recruit, lead, motivate, and scale a US-based new business and commercial team
• Act as a key ambassador for the Socially Powerful brand in the North American market

Qualifications

• Proven background in new business development within influencer, social, or digital marketing, ideally agency-side
• Alternatively, a very senior account-side professional with strong commercial instincts and pitch leadership experience
• Demonstrable track record of winning and closing large, complex deals
• Strong existing network across B2C brands, startups, scale-ups, or enterprise organisations
• Deep understanding of influencer marketing and social-first campaign strategy
• Confident, persuasive presenter, able to lead senior-level pitches and strategic discussions
• Highly self-motivated, resilient, and relentless in the pursuit of new opportunities
• Comfortable working independently in the early stages while building long-term infrastructure
• Entrepreneurial mindset with the ambition to build, lead, and scale a market presence
• Passionate about continuous learning, growth, and leadership development

Compensation

The salary range for this position is $180,000 - $200,000, based on experience, skills, and qualifications. This range represents a good-faith estimate of the compensation we expect to offer for this role.

Work Arrangement
This role follows a hybrid work model, requiring in-office presence three (3) days per week at our NY office, with the remaining days worked remotely. Specific in-office days will be determined by the team.

Benefits & Perks

In addition to competitive compensation, we offer:

• Health, dental, and vision insurance
• 14 days PTO, plus an additional day for your birthday
• 401k Retirement Plan
• Soho Works Membership

Working Hours: 9 am-6 pm EST