Regional Sales Manager (US/CAN)

Job Summary

We are seeking a driven and results-oriented Regional Sales Manager to lead sales growth within a defined geographic region. This role is responsible for developing strong customer relationships, expanding market presence, and delivering revenue targets while supporting and enhancing our distribution channels.

This is a high-impact role ideal for a sales professional who thrives in a fast-paced environment, enjoys building strategic partnerships, and is motivated by achieving measurable results. This role requires a high level of travel (80-90%), with weekly visits to customers across the assigned region.

Roles & Responsibilities

• Drive regional sales performance by developing and executing territory and account plans to achieve revenue, margin, and growth targets
• Manage and grow customer portfolio by identifying opportunities, strengthening relationships, and expanding market share
• Develop strategic sales plans and action roadmaps aligned with company objectives, leveraging data insights, market trends, and customer analysis
• Lead the full sales cycle, including prospecting, needs assessment, solution positioning, negotiation, and closing of contracts and agreements
• Build strong customer relationships by fostering trust, understanding client needs, and delivering tailored value propositions and marketing plans
• Conduct regular customer visits and business reviews, preparing structured visit plans, defining objectives, and ensuring effective follow-up on agreed actions
• Analyze performance and market intelligence, including customer data, sales KPIs, competitive landscape, and channel performance to drive informed decision-making
• Utilize CRM and digital tools (e.g., Salesforce, Power BI) to manage pipeline, track activities, maintain accurate customer data, and report on sales performance
• Collaborate cross-functionally with internal stakeholders (marketing, operations, customer service, etc.) to deliver customer solutions and execute business initiatives
• Support and coordinate sales activities, including trade shows, client training, sales meetings, and marketing initiatives
• Negotiate commercial terms and agreements while ensuring alignment with company strategy and delivering win-win outcomes for customers and the organization
• Ensure accurate reporting and follow-up of all customer interactions, action plans, and opportunities within CRM systems
• Maintain compliance with company policies and standards, including ethics, safety, and regulatory requirements