Lead Generation Representative

As a Lead Generation Representative, you will play a key role in driving Somnio’s growth by identifying and engaging potential clients across LATAM. You’ll be responsible for building and nurturing relationships through strategic outbound efforts, ensuring a steady flow of qualified leads to the sales team. This role combines research, communication, and analytical skills to help expand our client base and strengthen collaboration between marketing and sales.

• Execute multichannel outbound campaigns (LinkedIn, email, automations, and outreach sequences).

• Manage the lead database and segmentations within the CRM (HubSpot).

• Develop ABM (Account-Based Marketing) strategies in collaboration with the marketing and sales teams.

• Prospect new target accounts: identify decision-makers, conduct research, and build qualified lead lists.

• Measure and report campaign performance (open rate, reply rate, SQLs generated, etc.).

• Coordinate handoff with the sales team to ensure a smooth flow of qualified leads.

• Collaborate with the marketing team on sequence copy and content (messages, follow-ups, nurtures).