Partnership Marketing Manager

The Partnership Marketing Manager supports the strategy, planning, and execution of North American retail and carrier marketing programs to drive growth and retention for Allstate Protection Plans. This role collaborates closely with internal teams and external partners to develop and deliver effective marketing campaigns and materials. The manager translates business objectives, data, and insights into actionable marketing plans that strengthen relationships and performance across key partners.
 

Responsibilities

• Support the planning, development and execution of integrated marketing communications to drive partner program success
• Collaborate with creative, communications, and business teams to develop marketing and merchandising assets for key partnerships
• Manage day-to-day marketing operations, including project timelines, briefs, and execution
• Monitor and analyze campaign performance, business data, and market trends to identify insights and opportunities
• Partner closely with cross-functional teams and external partners to ensure consistent communication and alignment on marketing priorities
• Manage budgets to ensure programs are delivered on plan
• Contribute to continuous improvement by sharing best practices, identifying new marketing opportunities (e.g., e-commerce, self-checkout, digital content), and sharing competitive trends