Regional Sales Manager (Middle East)

At STAS, we believe in the power of innovation and collaboration to transform industry. Through our equipment, we help our industrial customers improve their efficiency and their long-term impact on society. To achieve our ambition, we look for people who are passionate and aligned with our core values:

1.        Impact

2.        Audacity

3.        Together  

4.        Passion

 
The Regional Sales Manager – Middle East is responsible for commercial development and customer satisfaction across the GCC region. The role drives sales of equipment, spare parts, consumables and technical support, while ensuring structured account management and strong in person presence at key aluminium smelters and casthouse operations. Working closely with STAS headquarters in Quebec, the Middle East Service Centre, agents and technical representatives, the Regional Sales Manager strengthens STAS long term market position in the GCC by building relationships, developing a high quality pipeline and ensuring effective execution support for customers.

As Regional Sales Manager, middle east, you will own commercial development and customer satisfaction for a portfolio of aluminium smelters and casthouse operations in the GCC. You will grow sales of STAS equipment, spare parts, consumables and technical support, while managing local agents and coordinating closely with the Middle East Service Centre and STAS headquarters in Quebec. You will maintain a structured pipeline, ensure CRM discipline, provide reliable forecasts and act as the primary commercial interface for customers in the region.

MAIN RESPONSIBILITIES

Regional Sales Development & Account Management

• Develop, maintain, and grow sales of equipment, spare parts, consumables, and services across GCC smelters and casthouses.

• Ensure customer satisfaction through site visits, follow-up, and clear communication.

• Identify short- and mid-term opportunities, including pre-approved projects and future CAPEX or service needs.

Agent & Representative Management

• Manage local agents and technical representatives.

• Set objectives, review performance, and ensure alignment with STAS strategy and CRM reporting.

Opportunity Management, CRM & Forecasting

• Maintain updated opportunity pipeline and stakeholder information in CRM.

• Provide reliable sales forecasts and regular pipeline updates for HQ visibility.

Customer Interaction & Technical Follow-up

• Conduct site visits, technical discussions, and customer training.

• Perform basic equipment checks and coordinate technical support with the Middle East Service Centre and Quebec HQ.

Market Intelligence & Logistics Support

• Stay informed on regional procurement, contractors, EPC structures, and tender practices.

• Participate in industry events and support local warehousing or spare parts logistics.