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Principal Engineer II

Storiogroup
Netherlands
Posted April 28, 2026
Permanent

Job Overview

Make Your Mark as a Principal Engineer at Storio group

About the role

This role will join our Personalise team which powers the core photo editing experiences for our customers across all platforms and devices. We design and build high-performance editors that help people turn their memories into beautiful physical products. You will join a collaborative environment in Amsterdam where engineering, product, and design teams work together to translate creative ideas into delightful end-to-end customer journeys.

 

Our editors are at the very heart of the customer experience. We are currently investing in a modern architecture that supports rapid experimentation and AI-powered capabilities on a global scale. As a technical leader, you will help us scale a resilient engineering organization while continuously improving our platform to support new products and innovative ways of personalising memories.

Make Your Mark as a Principal Engineer at Storio group

About the role

This role will join our Personalise team which powers the core photo editing experiences for our customers across all platforms and devices. We design and build high-performance editors that help people turn their memories into beautiful physical products. You will join a collaborative environment in Amsterdam where engineering, product, and design teams work together to translate creative ideas into delightful end-to-end customer journeys.

 

Our editors are at the very heart of the customer experience. We are currently investing in a modern architecture that supports rapid experimentation and AI-powered capabilities on a global scale. As a technical leader, you will help us scale a resilient engineering organization while continuously improving our platform to support new products and innovative ways of personalising memories.

How you embrace curiosity daily

  • Lead the architectural vision for our web editors and mobile app integrations over a twelve month horizon.

  • Translate business strategy into a clear technical roadmap that focuses on platform integration and performance.

  • Design architectures that prioritize reusable capabilities and long-term technical health.

  • Explore how AI can enhance our editors and engineering workflows without adding unnecessary complexity.

  • Partner with Product and Engineering Managers to shape the strategy and goals for the Personalise stream.

  • Champion AI-augmented engineering practices to increase our speed and reduce cognitive load.

  • Stay current with the evolving AI landscape to identify new opportunities for innovation within our products.

How you make your mark

  • Deliver a sequential technical roadmap based on our long-term technology vision for web and mobile experiences.

  • Improve our core metrics including editor performance, global latency, and reliability.

  • Set pragmatic engineering standards for quality and security that teams across the domain can adopt.

  • Influence the broader company architecture by aligning with other principal engineers on shared standards.

  • Create an environment where teams can move fast while protecting the quality and maintainability of our code.

  • Mentor other engineers to grow their technical depth and help them think in terms of systems and customer impact.

  • Challenge outdated practices and simplify our systems to help us learn and deliver faster.

What you bring to the team

  • Extensive experience as a principal engineer or architect leading complex and high-scale product platforms.

  • Some knowledge in modern frontend engineering using React or similar frameworks along with state management.

  • A proven track record of driving technical strategies that align closely with business goals.

  • Experience with backend and API-driven architectures that power interactive multi-surface experiences.

  • Strong knowledge of software engineering best practices across the full development lifecycle.

  • A clear perspective on how AI-augmented workflows are reshaping engineering productivity and system design.

About us
At Storio Group, we help people hold onto life's moments. We make personalised photo products that turn fleeting memories into things you can keep, share, and re-live.

Every person at Storio Group helps create our products and shape our company. You will see the impact of your work daily. We invite you to make your mark on our business, products, and customers' lives.

We act with heart by putting people first and valuing diverse perspectives. We give our best and aim for high standards in all we do. We own our work, taking initiative to find solutions. We embrace curiosity, always learning and trying new things. We find the joy in our work and create a positive environment.

Equal Opportunities & Right to Work
Storio Group is an equal opportunity employer, celebrating diversity and fostering an inclusive environment. If you require reasonable adjustments during interviews please contact our HR team.

Applicants must also have the legal right to work in the position's country without requiring sponsorship.

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