Director of Marketing
Full-time 100000 - 130000 USD per-year-salaryJob Overview
We’re looking for our inaugural Director of Product Marketing! You'll own product marketing, including positioning, go-to-market execution and customer success for our B2B SaaS platform. This individual contributor role reports to the Vice President, Communications. In collaboration with the Engagement, Product, and Customer Success teams, you’ll establish the foundation for and execute how CredLens shows up in the market. This is a strategic, hands-on role with the opportunity to shape both company narrative and market penetration at scale. We may be a mission-driven non-profit, but we operate like a fast-paced startup with aggressive goals and targets, and this role will be central to our success.
About CredLens
CredLens, launched in 2024 as the newest subsidiary of Strada Education Foundation, is a national data trust focused on delivering verified outcomes insights for non-degree credentials. We help a range of organizations, such as credential issuers, funders, and policymakers, address the critical data gaps that prevent them from fully marketing and scaling their impact. CredLens is actively delivering outcomes insights to its stakeholders via enterprise-grade dashboards and visualizations and is the best-in-class solution to power ongoing research for industry-based, professional, and workforce credentials.
Job Description & Key Responsibilities
The Director of Product Marketing operates at the intersection of Product, Sales, and Customer Success. This individual contributor role is for a strategist who thrives in the ‘doing’—someone who can own product positioning, drive go-to-market activities, and develop high-impact sales enablement assets.
We’re looking for our inaugural Director of Product Marketing! You'll own product marketing, including positioning, go-to-market execution and customer success for our B2B SaaS platform. This individual contributor role reports to the Vice President, Communications. In collaboration with the Engagement, Product, and Customer Success teams, you’ll establish the foundation for and execute how CredLens shows up in the market. This is a strategic, hands-on role with the opportunity to shape both company narrative and market penetration at scale. We may be a mission-driven non-profit, but we operate like a fast-paced startup with aggressive goals and targets, and this role will be central to our success.
About CredLens
CredLens, launched in 2024 as the newest subsidiary of Strada Education Foundation, is a national data trust focused on delivering verified outcomes insights for non-degree credentials. We help a range of organizations, such as credential issuers, funders, and policymakers, address the critical data gaps that prevent them from fully marketing and scaling their impact. CredLens is actively delivering outcomes insights to its stakeholders via enterprise-grade dashboards and visualizations and is the best-in-class solution to power ongoing research for industry-based, professional, and workforce credentials.
Job Description & Key Responsibilities
The Director of Product Marketing operates at the intersection of Product, Sales, and Customer Success. This individual contributor role is for a strategist who thrives in the ‘doing’—someone who can own product positioning, drive go-to-market activities, and develop high-impact sales enablement assets.
Key responsibilities include:
- The Director of Product Marketing operates at the intersection of Product, Sales, and Customer Success. This individual contributor role is for a strategist who thrives in the ‘doing’—someone who can own product positioning, drive go-to-market activities, and develop high-impact sales enablement assets. Key responsibilities include:
- Define and manage product positioning, messaging, and value propositions for our target personas.
- Develop and execute the end-to-end Go-to-Market (GTM) process by digging into the CredLens platform and product roadmap. Partner with Product, Sales, and Engagement to shape and execute the strategy and tactics for all product updates.
- Develop and deliver essential sales enablement tools, including presentations, competitive intelligence, and objection-handling materials, to maximize sales opportunities and customer retention.
- Gain an expert-level understanding of the CredLens platform, its features, and the competitive landscape to ensure external messaging is accurate and impactful.
- Develop and execute the creation of compelling marketing assets, including website copy, product briefs, one-pagers, case studies, videos, blog posts, and webinars.
- Serve as the “voice of the customer” leveraging market research, competitive analysis, and stakeholder feedback.
- Develop and track relevant KPIs to measure the effectiveness of product marketing initiatives.
- Collaborate with the Engagement team on campaigns and strategies for generating demand and market awareness.
- Continuously refine and update product messaging and content across our website and marketing channels as the product evolves.
Education & Experience:
- Bachelor’s degree required.
- Minimum 5 years of experience in product marketing, preferably within a B2B SaaS environment.
- Prior experience building a marketing function or operating as a team of one is strongly preferred.
- Experience in education/workforce technology or the credentialing space is a plus.
- Salesforce fluency is required.
Requirements:
- Answer all application questions - this is required for your application to be considered
- Writing samples/portfolio
- Strongly Preferred: Submit a cover letter by attaching it or using the box contained in the application
Skills & Attributes
Strategic & Collaborative Mindset
Strong strategic thinking with a hands-on approach to execution. A proven collaborator who is comfortable working cross-functionally with technical and executive stakeholders, and has the willingness and ability to jump into the details to solve problems.
Communications and Marketing Skills
Outstanding written and verbal communication skills are non-negotiable. Demonstrated ability to cultivate, grow, and manage positive relationships at all levels of an organization and with partners outside the organization. Possesses a passion for working closely with Sales and Product.
Execution & Operational Excellence
A proactive, results-oriented, and self-starting problem-solver. Highly organized with strong project management capabilities. Highly pragmatic, with a refined sense for finding the practical solution and the ability to balance speed, efficiency, and excellence. Excels under pressure in a fast-paced, high-profile work environment and is adaptable and resilient.
Personal Attributes
An individual who is able to produce independently, knows when to ask for help, and comes with a positive attitude, energetic approach, sound judgment, and impeccable character.
Mission and Values Alignment
Demonstrated alignment with CredLens guiding values, commitment to building a strong and healthy workplace culture, and working in a collaborative environment.
DEI Commitment
Commitment and professional experience advancing diversity, equity, and inclusion within an organization, including incorporating stakeholder perspectives in the design, implementation, and evaluation of strategic efforts.
Travel Requirements
This is a low-travel role (>10%), with the anticipation that the Marketing Director may occasionally travel to conferences or an all-hands meeting.