Digital Ag Solutions & Sustainability Marketing Lead

About Us

We invite you to help us shape the future of agriculture. At Syngenta, we believe every employee has a role to play in safely feeding the world and taking care of our planet. To support that challenge, Syngenta’s Marketing team is seeking a Digital Ag Solutions & Sustainability Marketing Lead in Greensboro, NC.

The Digital Agriculture Solutions and Sustainability (DASS) Marketing Lead role leads the development and Go-To-Market strategy of the National AgriEdge Offer which includes multiple Cropwise digital tools and services. Additionally, this role leads the strategy and Go-To-Market for the retailer focused Syngenta / Taranis partnership offer.  

Accountabilities 

•    Contribute to the development of the DASS 5 Year Marketing Plan and develops strategies for inclusion in the Commercial Unit (CU) campaigns and the Product Marketing 5 YR product plans to drive business results with our CP portfolio.
•    Lead development of all strategy and marketing efforts to implement the Natioanls AgriEdge Offer. Engage and collaborate with Product Marketing, CU Marketing, KAM (Key Account Management) and Sales to embed digital strategies into the commercial unit campaigns.
•    Lead development and GTM strategy of the SYT/ Taranis partnership retail offer. 
•    Develop marketing materials, conduct advertising and promotional activities and attend trade shows to drive awareness of Syngenta’s Cropwise ecosystem and associated capabilities and benefits to channel partners and growers.
•    Develop strong value propositions and positioning for Cropwise Financials and AI Crop Intelligence / Conservation from Taranis.  
•    Ensures alignment between Global Digital Ag (DA) and DASS teams in regards to proof of concept and pilot projects. 
•    Lead collaboration across a diverse group of cross functional stakeholders to establish effective ways of working and communication to ensure delivery of key DASS projects.
•    Explore and drive DASS value offer enhancements and delivery platforms to create new value for grower and channel partners.
•    Monitor the digital competitive landscape, complete and maintain current digital competitive profiles and supports CU Marketing and Commercial teams with competitive intel.