Customer Experience Specialist

We are seeking an enthusiastic and customer-focused Customer Experience Specialist to join our dynamic team in Lusaka, Zambia. As a key member of our organization, you will play a crucial role in driving business performance by supporting our sales team with customer marketing and demand generation activities.

Role purpose:

The main focus of this role will be to develop and implement customer campaigns to optimize customer experience in Zambia, Zimbabwe, Mozambique and South Africa .

Key responsibilities of role:

• Drives business performance by supporting the sales team with customer marketing and demand generation activities.
• Leads execution of customer marketing-related activities in the Customer Relationship Management (CRM) tool.
• Implements the annual marketing plan in close connection with the sales team, and within the agreed Marketing budget, including campaign planning, advertising and promotion (A&P) execution, marketing communication, product promotion materials, and digital marketing platform management.
• Designs and delivers campaigns, including NPIs, in close cooperation with the sales teams and Product Specialists through traditional and digital channels .
• Organizes customer events (demo days, demonstration fields local exhibitions, digital /virtual etc.)
• Develops and delivers marketing support and communication materials in compliance with company branding guidelines and principles, and as the interface with external agencies.
• Localizes and leverages regional campaign communication content.
• Supports business performance improvement by providing data driven customer insights and feedback also with the support of A.I
• Provides supporting analytics to improve customer targeting for more effective campaign planning, design and execution
• Manages the Syngenta Vegetable Seeds Country, country website and develops / maintains
• interaction with growers through social media, SEO, and messaging platforms (e.g. Email/ Whatsapp)
• Coordinates with sales team to actively and appropriately use the CRM tool in support of A&P and Customer Marketing campaigns, such as but not limited to adding customers to CRM campaigns, defining and managing lead capture and lead management/handoff processes, implementing lead capture strategy, and executing key-account marketing.
• Support and guidance on Campaigns/Resources prioritization by crop/CU based on historical outputs, learnings and ROI.
• Manages assigned A&P budget and promotional inventory within a CU/Crop throughout the year aligned with strategic priorities defined by PS.
• Works with Territory Product Specialists to communicate customer-facing product communication in-line with Product / Product Line strategy.