Territory Brand & Customer Manager

At Syngenta, our goal is to build the most collaborative and trustworthy team in agriculture, providing top-quality seeds and innovative crop protection solutions that improve farmers' success. To support this mission, Syngenta’s Marketing team is seeking a Territory Brand & Customer Manager in Ciudad de Guatemala, Guatemala.

Accountabilities 

• Creating a compelling offer, maximizing brand value and customer experience by managing budget, team, optimizing portfolio for the customer segment in the territory.​
• Lead, coach and manage territory marketing team to achieve marketing objectives.
• Managing budgets and optimizing the portfolio for the customer segment in the territory.
• Ensures execution of Veg Seeds crop strategy and tactics to meet the business and financial objectives of the Territory.
• Oversees the implementation of relevant marketing and brand product management processes and platforms.
• Drives the development of a compelling offer (including pricing) and experience for customers through data driven decision making platform.  
• Collaborating with cross-functional teams to ensure alignment and consistency in messaging and customer experience.  
• Guides Territory Commercial Heads and Managers in the design of effective go to market strategies.
• Staying up-to-date with industry trends and best practices to continuously improve marketing strategies and tactics.                                                                                                
• Prioritizing resources and initiatives across crops and geography meeting territory targets.
• Ensures an effective, harmonized execution of marketing processes, tools, and decision platforms within the Territory aligned with Global platforms and processes.