Global Brand Manager (Weed Control Portfolio)

At Syngenta, our goal is to build the most collaborative and trustworthy team in agriculture, providing top-quality seeds and innovative crop protection solutions that improve farmers' success. To support this mission, Syngenta’s Global Digital Marketing Team is seeking a Global Brand Manager in Spain or UK.

his role will lead brand development and excellence across our Weed Control portfolio by providing strategic leadership for global brand positioning.

You will be responsible for developing and executing comprehensive global brand strategies, frameworks, and 360° launch campaigns that strengthen brand equity and drive measurable business results. Working with a high degree of autonomy, you will influence cross-functional teams across Technical, Regulatory, R&D, and Commercial functions, embedding brand strategy and customer insights into critical business decisions. This role offers the opportunity to shape how brands evolve throughout the product lifecycle while championing branding as a core strategic capability within a global, innovation-driven organization.

Accountabilities: 

Brand Strategy & Leadership

• Develop and steward global brand strategies across the Weed Control portfolio, ensuring consistent brand equity growth and alignment with commercial objectives
• Drive global positioning and value propositions for all NPIs, independently shaping brand direction for measurable market impact
• Champion branding as a strategic capability, fostering cross-functional understanding and brand-led decision-making

Budget & Performance Management

• Manage annual global brand budget, establishing investment priorities, aligning spend with regional needs, tracking ROI, and providing quarterly performance updates
• Monitor brand performance using global metrics to optimize positioning, strengthen equity, and recommend strategic enhancements

Cross-Functional Influence & Collaboration

• Embed brand strategy and customer insights into cross-functional decision-making across AIM teams, Marketing, and Regional/Market teams
• Partner with Technical, Regulatory, and R&D teams to translate complex scientific information into compelling brand narratives
• Guide regional and market teams to ensure consistent localization and execution of global brand strategies

Brand Governance

• Oversee global brand governance, ensuring adherence to brand frameworks, messaging, and portfolio architecture across all markets
• Lead development and execution of high-impact 360° launch campaigns with consistent global implementation.