Digital Marketing Specialist

This is an 18-month contract position.

Please note: This role can be supported remotely from within Canada. Optimal support locations are in the Alberta and British Columbia areas.

At Syngenta, we are working to build the most collaborative and trusted team in agriculture that provides leading seeds and crop protection innovations to enhance the prosperity of farmers. To support this challenge, Syngenta is currently seeking a talented and detail-oriented Digital Marketing Specialist to join our in-house dynamic digital marketing team.

This role's primary focus will be the management and execution of email marketing campaigns; however, supporting other digital marketing disciplines such as SMS marketing, paid ads, and website chatbot support will be expected, when needed. The ideal candidate must be well-versed and experienced in Pardot and Stripo as email-building and deploying platforms, as well as Salesforce.

Accountabilities:

• End-to-end project management of email digital marketing tactics from the briefing stage with stakeholders, through deployment and measurement.
• Plan, build, and execute email marketing campaigns using Stripo and Pardot. Align and flow all assets required to deliver email campaign builds. This includes copy, video, photos, translations, and acquire approval from stakeholders.
• Design visually appealing email templates that align with Syngenta's branding guidelines.
• Segment email lists to target the right audience for specific campaigns; close alignment with stakeholders with clear communication is vital.
• Conduct regular A/B testing on subject lines, content, and email designs to continually optimize performance.
• Maintain and manage email workflows and automations within Salesforce and Pardot. Identify and propose strategic automations that can be implemented.
• Monitor and analyze campaign performance metrics such as open rates, click-through rates, and conversion rates. Provide actionable insights and input on strategy with stakeholders. Using Looker Studio, provide reports that can be automatically delivered that show campaign effectiveness and ROI.
• Within Pardot, develop targeted marketing campaigns and undertake lead scoring based on engagement.
• Maintain your expertise in Stripo and Pardot, update the digital team and stakeholders on best practices and new features that would be of benefit to our campaigns.