Head of Marketing - SSEA / AMEPK

Key responsibilities of role

• Leads marketing strategy development across crops and CUs for the geographical target  to maximize customer experience and ROI
• Leads, coaches and manages the dedicated marketing teams across two regions and related budget to maximize brand value and customer experience, optimizing the product portfolio for the targeted customer segment.
• Ensures an effective, harmonized execution of marketing processes, tools, and decision platforms across all CUs.
• Ensure branding remains aligned to global guidance across region and , customer segments 
• Signs off 5 year planning .
• Develops strategy driving  customer value proposition across crops and regions.
• Collaborates with cross-functional teams to ensure alignment with business objectives, guiding Marketing Heads  in the design of effective go to market strategies
• Own and manage Marketing Budget (includes A&P spend)  ensuring deployment in line with agreed strategies and with the purpose to maximize return on investment
• Co-develop strategy for in & out licensing activities by identifying gaps and business opportunities and providing inputs to  Regional Alliance Lead.

• Streamline and prioritize market segments developing  marketing digital  strategies and governing their implementation to create a compelling offer