Regional Rice Lead - Visayas

The Regional Rice Leads (RRLs) will be responsible for developing the hybrid rice market and capturing business growth in both the general trade and government tender markets within their respective regions.

Accountabilities

• Market Development:
  • Develop and implement strategies to expand the hybrid rice market in the assigned region
  • Identify and capitalize on new business opportunities
  • Conduct market research and analysis to inform strategic decisions
• Business Growth:
  • Set and achieve sales targets for hybrid rice products in both general trade and government tender markets
  • Develop and maintain strong relationships with key stakeholders, including distributors, retailers, and government agencies
  • Monitor and report on market trends, competitor activities, and customer needs
• Government Tender Management:
  • Identify and pursue government tender opportunities for hybrid rice
  • Proactively working with local government units, regional agricultural offices, and other rice industry stakeholders to enhance Syngenta’s participation in public hybrid rice programs.
  • Monitor the entire tender process from identification to execution
• Channel Management:
  • Develop and manage a network of distributors and retailers in the assigned region
  • Ensure proper product positioning and visibility in the market
  • Implement trade marketing initiatives to drive sales
• Farmer Engagement:
  • Organize and conduct farmer meetings, field demonstrations, and training sessions driving adoption and customer loyalty
  • Educate farmers on the benefits of hybrid rice and best agronomic practices
  • Gather feedback from farmers to support product development and marketing strategies
• Team Leadership:
  • Lead and motivate 3rd party Field Promoters
  • Set clear objectives and performance metrics for 3rd party counterpart
  • Provide coaching and support to enhance team performance
• Reporting and Analysis:
  • Prepare regular reports on sales performance, market trends, and competitive landscape
  • Analyze data to identify areas for improvement and growth opportunities
  • Contribute to the development of regional and national sales and marketing strategies