Product Specialist LSV R&B Middle East & Pakistan

Key responsibilities of role

 Developing product strategies for a given geography , collaborating with cross-functional teams
to ensure product alignment with business goals
 Define local Target Product Profile, leading product decisions including market positioning and
overall product life cycle management including portfolio shape .
 Planning trials: define the standard varieties, trial seeds allocation and standard key traits for
evaluation of the PLC 6 trials
 Inputs Seed Production needs of PLC 5 to 6 & 6 to 7 for the territory
 Consolidates CU or Territory Trial reports (PLC6) to support advancement decision and
promotional activities
 Define and drive New Product Introduction (NPI) strategy and Plans with the Customer
Experience campaigns
 Drive variety naming and activate registration / IP protecting including trials
 Assess value traits & positioning , proposing pricing
 Provide strategic inputs to RCL by maintaining an in-depth understanding of the changing
market trends,values value chain needs including competitors landscape
 Update customer needs and preferences, to support analysis of portfolio health, update of TPP
and prioritize segments/target/market scope…
 Gives technical support to key producers, leverages technical knowledge to the sales team to
prepare sales arguments and after sales support