Vice President, Marketing

We are seeking a strategic and execution-oriented Vice President of Marketing to lead and scale our marketing function. This is a player-coach role and is ideal for a hands-on leader who thrives in building strategy while actively driving execution. 

The VP of Marketing will own the end-to-end marketing engine, with a strong focus on demand generation, account-based marketing (ABM), and product marketing. This leader will partner closely with Sales, Product, and Revenue leadership to drive pipeline growth, strengthen positioning, and accelerate go-to-market success. 

Key Responsibilities 

Marketing Strategy & Leadership 

• Define and execute a modern, data-driven marketing strategy aligned to business growth goals. 

• Build, lead, and mentor a high-performing marketing team (internal and external resources). 

• Act as a hands-on contributor while scaling people, process, and technology. 

• Establish clear priorities, OKRs, and performance metrics across all marketing motions. 

Demand Generation & Pipeline Growth 

• Own demand generation strategy across digital, content, events, paid media, partnerships, and lifecycle marketing. 

• Design and execute multi-channel campaigns that generate qualified pipeline and revenue. 

• Partner with Sales to ensure tight alignment on ICPs, buyer journeys, funnel conversion, and pipeline accountability. 

• Optimize marketing performance using attribution, funnel analytics, and experimentation. 

Account-Based Marketing (ABM) 

• Cocreate and lead ABM strategy for target enterprise and mid-market accounts. 

• Collaborate with Sales on account selection, segmentation, personalization, and orchestration. 

• Drive measurable impact on deal velocity, win rates, and expansion opportunities. 

Product Marketing & Positioning 

• Own product marketing strategy including positioning, messaging, and value propositions. 

• Lead go-to-market planning for new product launches, features, and market expansion. 

• Develop sales enablement assets (pitch decks, battlecards, case studies, pricing narratives). 

• Translate customer insights, market trends, and competitive intelligence into actionable messaging. 

Brand & Market Presence 

• Strengthen brand clarity and credibility across all customer touchpoints. 

• Ensure consistent messaging across website, campaigns, content, PR, and sales materials. 

• Represent marketing in executive leadership discussions and cross-functional planning. 

Required Qualifications 

• 10+ years of progressive marketing experience, with senior leadership responsibility. 

• Proven success leading demand generation, account-based marketing, and product marketing in a B2B SaaS or technology environment. 

• Demonstrated ability to be both strategic and hands-on in fast-growth or scaling organizations. 

• Strong understanding of modern marketing tech stacks (CRM, marketing automation, analytics, intent data, ABM platforms). 

• Experience partnering closely with Sales and Product leaders. 

• Strong analytical mindset with the ability to tie marketing activities to revenue outcomes. 

• Excellent leadership, communication, and stakeholder management skills. 

• Must be based in the United Kingdom and eligible to work there. 

Nice to Have 

• Experience in PE-backed, high-growth, or transformation-stage companies. 

• International or multi-region go-to-market experience. 

• Background in category creation or repositioning. 

• Experience building marketing teams from early or mid-stage scale. 

What Success Looks Like in This Role 

• A predictable, scalable marketing engine driving pipeline and revenue. 

• Clear, compelling positioning that resonates with buyers and differentiates the product. 

• Strong alignment and trust between Marketing, Sales, and Product. 

• A motivated, high-performing marketing team with clear accountability and impact.