Digital Marketing Specialist

About Us

Greydale Africa is an integrated B2B marketing and social impact agency for organizations in the technology sector. We have leading-edge subject matter expertise and proven approaches in helping tech organizations grow their businesses in Africa. We keep up with the dynamic nature of the tech landscape by offering fast turnaround on the deliverables that make the biggest impact for our clients.

We’re also masters in the art of speaking to the needs of different tech audiences, from the tech-savvy to the jargon-adverse. Whether an organization is looking to generate leads, build its brand, get into new markets, connect with its customers on a deeper level, or build trust through social impact, our comprehensive approach and in-depth knowledge of the technology industry will help them achieve their organizational goals.

About The Role

We are looking for a Digital Marketing Specialist experienced in developing, implementing, and optimizing the execution of online marketing campaigns.

Are you an outstanding, detail-oriented, multi-skilled professional looking for a chance to work in a fast-paced, entrepreneurial environment with a small, high-performing team and diverse clients? If the answer is yes, we are looking for you.

Key Responsibilities

• Plan and execute all digital marketing, including email marketing, event promotions, social media marketing, and display advertising campaigns. 

• Create and implement a strategy for clients to drive awareness, traffic, leads, and conversions. 

• Grow and maintain our clients’ online presence through social media platforms such as Facebook, LinkedIn, Instagram, Twitter, and YouTube. 

• Create landing pages for client campaigns and optimize user experience. 

• Deliver profitable pay-per-click campaigns across multiple ad networks, including Google Ads and paid social advertising. 

• Have the ability to work with various content formats such as blogs, videos, audio podcasts, etc. 

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) 

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. 

• Grow and maintain Greydale’s online presence through social media platforms such as Facebook, LinkedIn, Instagram, Twitter, and YouTube 

• Updating Greydale Africa’s website content to support organizational goals and strategies, managing website elements, and ensuring a positive user experience. 

• Create strategies to improve Greydale's website traffic. 

• Develop strategies that generate quality leads for our clients' events and campaigns

• Administrative duties related to the position.

Requirements

• 4+ years’ progressive B2B Digital Marketing experience in lead generation campaigns, event promotions, email marketing campaigns, and content syndication

• Experience with running campaigns and paid ads on LinkedIn

• Highly creative with experience in lead generation, lead nurturing, and lead conversions.

• Experience with LinkedIn campaigns and events management online solutions

• Has a deep understanding of the buyer journey, including funnel metrics, lead scoring, personas, audience development, and lifecycle marketing strategies.

• Solid knowledge of the Google Analytics tool, as well as setting up and optimizing Google AdWords campaigns.

• Knowledge of Zoho CRM or HubSpot CRM

• Strong analytical skills and data-driven thinking

• Ability to manage micro sites, social media applications, and online ads.