Head of Digital Marketing

What You’ll Own 

• Digital marketing strategy across homeowners, contractors, dealers, designers, and sales-supported audiences. 
• SEO and GEO strategy to improve Techo-Bloc’s visibility in search engines, AI-generated answers, product discovery journeys, and high-intent research moments. 
• Lead magnets, including guides, quizzes, estimators, planning tools, downloadable resources, gated content, and high-value product education. 
• Paid media strategy across platforms like Meta, Google, YouTube, Pinterest, and other relevant channels. 
• Campaign ideas that drive product discovery, education, persuasion, and action. 
• Digital tools and services that help customers plan, visualize, compare, estimate, and choose Techo-Bloc products. 
• AI-enabled experiences that improve customer guidance, product education, lead qualification, personalization, content creation, and internal marketing efficiency. 
• Visualization and project-planning experiences that help customers imagine outdoor spaces and make more confident decisions. 
• Landing pages, conversion paths, nurture journeys, and follow-up strategies. 
• Digital performance reporting, including traffic quality, lead quality, conversion rates, campaign ROI, search visibility, content performance, and funnel insights. 

Key Responsibilities 

• Build digital marketing strategies that connect business priorities, product launches, customer needs, search behavior, and sales goals. 
• Lead SEO/GEO strategy across product pages, category pages, educational content, local intent, project inspiration, technical content, and AI-search visibility. 
• Identify what customers are searching for, asking, comparing, and struggling to understand — then turn those insights into better content, campaigns, tools, and digital experiences. 
• Develop lead magnets and digital tools that are genuinely useful to the customer and valuable to the business. 
• Lead paid media strategy, campaign structure, audience targeting, creative testing, and performance optimization. 
• Identify opportunities for new digital services, software tools, visualization experiences, and AI-powered solutions. 
• Work with ecommerce, creative, product marketing, communications, sales, CRM, IT, and external partners to bring digital initiatives to life. 
• Translate customer pain points into better tools, better content, better search visibility, better campaigns, and better online journeys. 
• Write clear briefs for campaigns, landing pages, SEO/GEO content, digital tools, creative assets, and conversion experiences. 
• Improve the full funnel from search or ad click to landing page to lead capture to nurture to sales visibility. 
• Use GA4, HubSpot, CRM data, ad platforms, search tools, SEO platforms, and reporting dashboards to understand what is working and what needs to improve. 
• Turn performance insights into practical recommendations that improve creative, targeting, messaging, offers, content, tools, search visibility, and conversion paths. 

What Success Looks Like 

You will help Techo-Bloc build a stronger digital growth engine. 

That means: 

• Customers can find, discover, understand, visualize, and choose our products more easily. 
• Techo-Bloc shows up more effectively in search engines, AI-generated answers, comparison moments, and high-intent research journeys. 
• Our lead magnets and tools create better-quality leads, not just more form fills. 
• Paid media is tied to real demand, product interest, and sales opportunities. 
• Digital services and AI-enabled experiences make the buying journey smarter and more useful. 
• Our website, campaigns, content, tools, and search strategy work together as one connected funnel. 
• The business has clearer visibility into what drives action, lead quality, demand, and growth.