Senior B2B Content Marketing Writer

Backroom Offshoring Inc. is expanding our Marketing Team, and we’re hiring a Senior B2B Content Marketing Writer who can craft high-impact, strategic, and conversion-focused content for a professional services audience.

This role is perfect for someone who thinks like a marketer, writes like a storyteller, and communicates like a subject-matter expert. You’ll build narratives that strengthen our brand, support demand generation, and position Backroom as a trusted authority in the industry.

Key Responsibilities

Content Strategy & Planning

• Develop and execute a B2B content strategy aligned with business goals, campaigns, and the buyer journey.
• Conduct content audits, competitive research, keyword research, and identify content gaps and opportunities.
• Create content plans, topic calendars, messaging frameworks, and content guidelines.
  

Content Creation

• Write and edit high-quality, long-form and short-form content including:
• blogs, whitepapers, reports, case studies, ebooks
• landing pages, nurture emails, video scripts, ads
• thought leadership articles for executives
• social media content for LinkedIn
• Transform complex technical concepts into clear, persuasive, human language.
• Ensure all content is on-brand, SEO-optimized, and consistent with the company’s tone of voice.
  

Cross-Functional Collaboration

• Work with SMEs, product teams, C-level leaders, and partners to develop accurate and insightful content.
• Support Sales enablement with pitch decks, one-pagers, solution briefs, and client stories.
• Collaborate with the design and digital teams on content packaging, UX, and creative execution.

Editing & Quality Control

• Maintain editorial quality across all channels.
• Coach junior writers or freelancers, providing reviews and feedback.
• Uphold a high standard of accuracy, grammar, and brand consistency.
  

Performance & Optimization

• Track and analyze content performance (engagement, conversion, SEO, pipeline impact).
• Continuously optimize content based on data-driven insights.
• Introduce new content formats (interactive, video-first, AI-assisted, etc.) to improve engagement.
  

Requirements

Qualifications

• 5–8+ years of experience as a B2B content writer, content marketer, or journalist—preferably in SaaS, technology, professional services, or B2B industries.
• Proven ability to write persuasive, high-level content for professional audiences (executives, founders, CFOs, directors).
• Strong understanding of content marketing, SEO, brand storytelling, and demand generation principles.
• Experience working with SMEs and extracting insights for thought leadership content.
• Demonstrated ability to manage multiple projects, meet deadlines, and work in fast-paced environments.
• Exceptional writing, editing, and communication skills.
• Portfolio of published B2B content required.
  

Nice-to-Have

• Experience with AI content tools, project management tools, and marketing automation platforms.
• Background in accounting, finance, HR, technology, or offshoring/outsourcing industries.
• Ability to repurpose content into multiple formats and channels.
  

📍 Work Setup: Remote

📄 Role Type: Independent Contractor

📌 Reports to: Senior Marketing Manager