Account Executive - Agency Sales
Job Overview
Position Overview: We are seeking a driven and strategic Agency Sales Account Executive to join our team. In this individual contributor role, you will be responsible for selling Nielsen’s Audience Measurement products and services to U.S. Advertising Agencies. The responsibilities include sales of our audience measurement services, growing new and existing relationships across internal/external stakeholders while demonstrating Nielsen’s value. In this role, you will take ownership of managing the client relationship by supporting existing products, conducting meetings and discovering new opportunities and uncovering net-new clients and opportunities. You will collaborate closely with management and internal teams, specialist sellers, and cross-functional teams to provide innovative, data-driven solutions that address clients' marketing and business challenges.
This position will require being on-site and at Client locations at last 3 times per week.
Sales and Business Development:
Drive sales growth by developing and executing strategies to acquire, retain, and grow relationships with advertising agencies in an assigned territory..
Develop and manage a sales pipeline, identifying new business opportunities while maintaining and growing existing client relationships.
Conduct in person and video sales meetings.
Understand client needs and leverage Nielsen’s audience measurement solutions (TV, digital, cross-platform, audio, competitive data) to provide actionable insights and recommendations.
Achieve sales and strategic objectives, including revenue targets and KPIs, by promoting Nielsen's data services to clients.
CRM Management: Maintain a detailed and accurate sales pipeline in Salesforce, ensuring data integrity for sales reporting and forecasting. Deliver collaborative solutions through the use of Nielsen’s audience measurement tools to solve strategic marketing and advertising challenges.
Collaborate with internal teams, including Client Success, Analytics, Product, Sales Operation and Data Science to manage the sales cycle and ensure client satisfaction.
Stay informed on key industry topics such as addressable advertising, programmatic buying, attribution measurement, and data-driven planning to effectively communicate with clients and stay ahead of market trends.
Represent Nielsen at industry events, client meetings, and conferences, positioning the company as a thought leader in audience measurement.