Senior Director, Global Brand Strategy

The Senior Director of Global Brand Strategy is a key marketing leader responsible for developing and executing brand strategies for Nielsen across audiences and customer touchpoints. This role drives the brand positioning and integrated marketing process, and ensures the brand is perceived with consistency as the authoritative leader in the media and content measurement industry.

• Serve as the leader for Nielsen’s brand identity, narrative and relevance across key campaigns and key cultural moments, such as Super Bowl, Grammys, World Cup, Olympics and more. Set and execute a brand calendar roadmap for Nielsen.

• Drive a customer-centric strategy to address complex global business, customers, and industry opportunities, ensuring the brand initiatives support business objectives.

• Direct and drive the integrated marketing efforts that engage, collaborate and align internal teams and external stakeholders globally.

Responsibilities

• Brand Management: Develop, drive and ensure Nielsen’s global brand identity, recognition and market positioning. Use customer insights and research to continuously refine positioning and messaging.

• Innovation & Experimentation: Identify and lead special brand projects that modernize brand efforts, and  test new formats, channels, and engagement models.

• Integrated Marketing & Cross Functional Partnership: Collaborate closely with the Creative, Digital, Retention Marketing, Sales, Product Marketing, Events, Social and other functions to ensure all efforts are on-brand, customer insight-led, and consistently executed. 

• Measurement & Impact: Define success metrics across brand health and connect brand performance to business outcomes.

• Team Leadership: Lead functional team and key brand projects that are critical to Nielsen’s brand and business success and innovation pipeline.  

• Budget Management: create and manage key project budgets, ensuring efforts, campaigns and initiatives are cost-effective and yield a positive return on investment.