Director, Social Media

The Director, Social Media will be responsible for defining and executing the global social media strategy across all platforms to drive brand awareness and favorability, engagement, and business objectives. This role requires a leader who can manage and work across high-performing teams and external agencies, integrate social media efforts with broader marketing and commercial strategies, and stay ahead of emerging social trends and platform evolution.

Responsibilities

• Social Media Strategy & Vision: Develop and champion a comprehensive, global social media strategy aligned with company business goals, marketing objectives, and brand identity. Identify and evaluate new and emerging social platforms, technologies, and trends to maintain a competitive edge.

• Team Leadership Influence & Management: Build, grow and lead a social media team, including external agencies, content creators, analysts and more. Establish clear performance metrics and goals.  Manage agency and vendor relationships for creative, content, paid media, and platform management.

• Content Creation & Campaign Execution: Oversee the social content calendar and content strategy, ensuring high-quality, relevant, and engaging content. Direct the execution of social media campaigns, creative development, and brand initiatives.

• Analytics & Reporting: Define key performance indicators (KPIs) and provide regular, data-driven reports on social media performance, ROI, and impact on brand and business results to executive leadership.  

• Cross-Functional Collaboration: Work closely with Marketing functions, Communications, Product, Sales, and other teams to ensure social media efforts are integrated and consistent across all channels.

• Budget Management: create and manage the social media functional budget, ensuring efforts, campaigns and initiatives are cost-effective and yield a positive return on investment.