CRM Executive (Portuguese Speaking)

Join our growing team in Malta as we break into exciting new markets! We're thrilled to be launching YoBingo in Portugal - an incredible milestone in our expansion journey.

As a member of the commercial team, you will be charged with helping with the planning and execution of customer lifecycle campaigns for YoBingo. You will also ensure the best CRM practice in the organisation. 

The key focus of your role will be to put the customer at the heart of everything we do and drive engagement with the ultimate objectives of increasing conversion, loyalty, life-time value, cross-sell and reactivation

Main Responsibilities:

• Develop and coordinate YoBingo CRM communications execution across multiple channels, ensuring campaigns are delivered on time and aligned with business objectives
• Ensure the relevant customer segmentation and data automation is applied to all campaigns to ensure customers receive the right messaging and offers at all points of the lifecycle
• Work with the Product and Marketing teams to ensure all new content, providers and promotions are captured and supported via CRM in an optimal way and that USP’s are promoted adequately
• Ensure the team is using tools that optimize daily work: Different Free Spins providers, Automated Promo Tool
• Collaborate with design, copy and campaign teams to create eye-catching, responsive, modular email templates
• Take ownership for daily final checks to optimize the quality and proofreading of campaigns, as well as ensure that all communications always fall within the relevant regulatory frameworks
• Working alongside team members to automate key journeys across the customer lifecycle ensuring that the relevant metrics are in place to optimize the players’ journey
• Measure and report on all key KPI’s both lifecycle: Conversion, Cross Sell and Churn, Channel: Delivery, Open & Click rates and Customer: value, recency, frequency, Average Deposit etc
• Measure overall campaign performance to report monthly and propose improvements
• Conducting market research and gathering competitor CRM activities to help identify opportunities to improve customer experience and communication strategy, reporting findings