Senior Insight Analyst

This role sits within our centralised Analytics department. Our mission is to provide insight relative to Marketing, Customer Insights, Safer Gambling and establish a strong culture of data-driven decision making in our organisation's strategy.  

This role supports the Digital business and as an Snr Insight Analyst, you will work on a diverse range of projects, providing insightful and actionable analyses to support recommendations on commercial decisions, on areas such as acquisition, CRM and loyalty programs, cross-sell strategies, churn and customer behaviour.

Main Accountabilities & Responsibilities:

• Customer insights: interpret and analyse a suite of daily, weekly, and monthly dashboards to identify key trends, opportunities, and risks across the business.
• Targeted Analytics for CRM Campaigns:
  • Deliver deep-dive performance analysis across CRM journeys (email, SMS, direct mail).
  • Provide segment-level analysis to guide targeting, cadence, and channel mix decisions.
  • Evaluate uplift, conversion, and retention metrics to influence future planning.
• CRM Campaign Testing & Experimentation
  • Support test design and control group methodologies for CRM campaigns.
  • Interpret results of control group experiments to inform strategic rollouts.
• Standardised reporting & ROI analysis: Ensuring a test and control culture to statistically prove success of campaigns and promotional activities. Determining key success criteria and providing independent measurement of ROI on business activities
• Stakeholder engagement: Build and maintain close working relationships with key stakeholders across Marketing, CRM and Commercial teams. Present analytical findings and collaborate on strategies to drive business performance
• Champion customer centricity: advocate for a customer-centric approach throughout the organization, driving commercial and ROI-focused decisions that prioritize both customer satisfaction and player protection.
• Mentorship: provide guidance and mentorship to junior analysts within the team
• Ad-hoc analysis: Providing ad hoc analysis to support various business departments, providing clear and actionable insights that contribute to strategic decision-making.