Job Overview
- Develop and execute the overall public relations plans for the Wonderful Company’s portfolio of wine brands, specifically Lewis Cellars and Landmark Vineyards.
- Conceive and manage branded special events at food and wine festivals and national and regional trade shows, conduct media tours, integrations, and sampling programs, serving as a brand spokesperson and representative.
- Oversee scoring program, trade and consumer media relations efforts, influencer programs and outreach including media list development, tracking and monitoring, and packaging coverage and clips.
- Prepare and present seasonal and quarterly report and establish ongoing media monitoring.
- Manage third party event vendors and agencies as needed.
- Build and nurture proactive and reactive media relationships with key trade, lifestyle, and food & beverage contacts; develop proactive pitching calendars and find new and relevant ways to keep our brands top of mind.
- Define the brand voice through press releases and pitches, and message development.
- Lead the development of message guides, event briefings and itineraries, case studies, award entries and other correspondence, as appropriate.
- Identify and implement out-of-the-box third-party projects such as VIP collaborations, integration opportunities, and brand partnerships.
- Collaborate with senior management and brand teams, and work cross-functionally with our marketing, advertising, research, and legal teams.
- Work closely with the winery hospitality and tasting room teams to coordinate and host media and influencer trips.
- Build lasting and credible relationships with celebrity, cultural and influential tastemakers.
- Evaluate media inquiries and interview opportunities and craft briefing documents and talking points for executives.
- Manage the day-to-day organic social strategy for the wines portfolio to help showcase the lifestyle, people and properties behind each of the brands, this includes identifying UGC or owned images to share and drafting monthly social media editorial calendars.
- Create and manage budgets.
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