Head of Content
Full-time
Director
Job Overview
1. Content Strategy Development
- Lead the development and implementation of comprehensive content strategies aligned with business goals.
- Oversee market research to identify content opportunities and trends.
- Manage the content calendar to ensure timely delivery across all channels.
2. Content Creation and Management
- Oversee creation, editing, and quality control of all content types (blogs, articles, social media, newsletters, etc.).
- Ensure SEO best practices are embedded in all content.
- Curate relevant third-party content as needed.
3. Team Leadership and Collaboration
- Manage, train, and mentor the content team, including copywriters and visual content creators.
- Collaborate cross-functionally with marketing, design, and web development teams.
- Coordinate freelancers and external content contributors.
4. Content Distribution and Promotion
- Plan and execute multi-channel distribution strategies (social media, email, websites).
- Oversee social media content scheduling and paid campaign support.
5. Performance Tracking & Analytics
- Monitor content KPIs using analytics tools.
- Provide regular reports and recommendations to senior management.
6. Brand Voice & Consistency
- Ensure all content aligns with brand guidelines and messaging.
- Maintain quality and consistency across all platforms.
7. Audience Engagement
- Foster community engagement through social channels and interactive content.
- Collect and analyze audience feedback to refine strategy.
8. Innovation & Trends
- Stay current on industry trends and emerging content technologies.
- Drive content innovation and experimentation.
9. Project & Time Management
- Manage content projects end-to-end, ensuring deadlines and quality standards are met.
- Be available during standard working hours (10 AM - 6 PM) and on-call for emergencies as needed.
Requirements
Education & Experience
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field (Master’s degree preferred).
- 5+ years of proven experience in content strategy, digital marketing, or editorial leadership.
- Direct experience in iGaming content managment (social media, blogs, and website content) is required.
- Experience with the iGaming market in the United States is a strong plus.
- Demonstrated success in managing content teams and delivering large-scale content initiatives.
Technical & Professional Skills
- Strong knowledge of SEO principles, keyword research, and content optimization.
- Proficiency in content management systems (CMS), marketing automation platforms, and social media tools.
- Experience with analytics tools (e.g., Google Analytics, Search Console, SEMrush, Ahrefs, HubSpot).
- Solid understanding of paid media integration and multi-channel distribution strategies.
- Strong project management skills, with the ability to prioritize multiple deadlines.
Leadership & Collaboration
- Proven ability to lead, mentor, and develop high-performing teams.
- Strong cross-functional collaboration skills with design, marketing, product, and development teams.
- Experience in managing freelancers and external content partners.
Creativity & Strategic Thinking
- Excellent writing and editing skills, with exceptional attention to detail and adherence to brand consistency.
- Strong strategic mindset to align content initiatives with overall business objectives.
- Ability to innovate, experiment, and leverage emerging content trends and technologies.
Interpersonal & Communication Skills
- Exceptional communication and presentation abilities.
- Ability to engage diverse audiences and foster community through interactive content.
- Data-driven approach to decision-making, with the ability to translate insights into actionable recommendations.
Other Requirements
- Availability during standard working hours (10 AM – 6 PM) with flexibility for urgent matters.
- Strong organizational skills and reliability in managing multiple projects simultaneously.
Benefits
-
Opportunity to work in the fast-growing iGaming industry with global exposure. - Flexible remote working environment.
- Professional growth through training, knowledge-sharing, and industry insights.
- Ability to shape and lead content strategy.
- Collaboration with an international, cross-functional team of marketing, design, and product experts.
- Paid Time Off (PTO), Birthday day off and selected company-recognized holidays.