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Head of Content

Posted September 08, 2025
Full-time
Director

Job Overview

1. Content Strategy Development

  • Lead the development and implementation of comprehensive content strategies aligned with business goals.
  • Oversee market research to identify content opportunities and trends.
  • Manage the content calendar to ensure timely delivery across all channels.

2. Content Creation and Management

  • Oversee creation, editing, and quality control of all content types (blogs, articles, social media, newsletters, etc.).
  • Ensure SEO best practices are embedded in all content.
  • Curate relevant third-party content as needed.

3. Team Leadership and Collaboration

  • Manage, train, and mentor the content team, including copywriters and visual content creators.
  • Collaborate cross-functionally with marketing, design, and web development teams.
  • Coordinate freelancers and external content contributors.

4. Content Distribution and Promotion

  • Plan and execute multi-channel distribution strategies (social media, email, websites).
  • Oversee social media content scheduling and paid campaign support.

5. Performance Tracking & Analytics

  • Monitor content KPIs using analytics tools.
  • Provide regular reports and recommendations to senior management.

6. Brand Voice & Consistency

  • Ensure all content aligns with brand guidelines and messaging.
  • Maintain quality and consistency across all platforms.

7. Audience Engagement

  • Foster community engagement through social channels and interactive content.
  • Collect and analyze audience feedback to refine strategy.

8. Innovation & Trends

  • Stay current on industry trends and emerging content technologies.
  • Drive content innovation and experimentation.

9. Project & Time Management

  • Manage content projects end-to-end, ensuring deadlines and quality standards are met.
  • Be available during standard working hours (10 AM - 6 PM) and on-call for emergencies as needed.

Requirements

Education & Experience

  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field (Master’s degree preferred).
  • 5+ years of proven experience in content strategy, digital marketing, or editorial leadership.
  • Direct experience in iGaming content managment (social media, blogs, and website content) is required.
  • Experience with the iGaming market in the United States is a strong plus.
  • Demonstrated success in managing content teams and delivering large-scale content initiatives.

Technical & Professional Skills

  • Strong knowledge of SEO principles, keyword research, and content optimization.
  • Proficiency in content management systems (CMS), marketing automation platforms, and social media tools.
  • Experience with analytics tools (e.g., Google Analytics, Search Console, SEMrush, Ahrefs, HubSpot).
  • Solid understanding of paid media integration and multi-channel distribution strategies.
  • Strong project management skills, with the ability to prioritize multiple deadlines.

Leadership & Collaboration

  • Proven ability to lead, mentor, and develop high-performing teams.
  • Strong cross-functional collaboration skills with design, marketing, product, and development teams.
  • Experience in managing freelancers and external content partners.

Creativity & Strategic Thinking

  • Excellent writing and editing skills, with exceptional attention to detail and adherence to brand consistency.
  • Strong strategic mindset to align content initiatives with overall business objectives.
  • Ability to innovate, experiment, and leverage emerging content trends and technologies.

Interpersonal & Communication Skills

  • Exceptional communication and presentation abilities.
  • Ability to engage diverse audiences and foster community through interactive content.
  • Data-driven approach to decision-making, with the ability to translate insights into actionable recommendations.

Other Requirements

  • Availability during standard working hours (10 AM – 6 PM) with flexibility for urgent matters.
  • Strong organizational skills and reliability in managing multiple projects simultaneously.

Benefits


  • Opportunity to work in the fast-growing iGaming industry with global exposure.
  • Flexible remote working environment.
  • Professional growth through training, knowledge-sharing, and industry insights.
  • Ability to shape and lead content strategy.
  • Collaboration with an international, cross-functional team of marketing, design, and product experts.
  • Paid Time Off (PTO), Birthday day off and selected company-recognized holidays.

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