Off-page SEO Manager (iGaming US Market)

Location: Remote (Eastern Europe, Caucasus & Surrounding Region)

Industry: iGaming

Employment Type: Full-Time

Position Overview

We are seeking an experienced Off-page SEO Manager to lead our external optimization efforts and drive domain authority growth through strategic link building campaigns. This role requires a proven track record in acquiring high-quality backlinks, managing outreach teams, and executing comprehensive off-page SEO strategies that deliver measurable results.

Key Responsibilities

Link Building Strategy & Execution

• Develop and implement comprehensive off-page SEO strategies to improve domain authority and search rankings
• Create and execute large-scale link building campaigns across multiple projects and domains
• Identify and evaluate high-quality link opportunities through competitor analysis and market research
• Build and maintain relationships with webmasters, bloggers, and industry influencers
• Monitor and analyze backlink profiles to ensure quality and relevance

Team Leadership & Campaign Management

• Lead and mentor a team of outreach specialists and link builders
• Establish link building processes, guidelines, and quality standards
• Manage multiple concurrent off-page campaigns with varying timelines and objectives
• Coordinate with content teams to develop linkable assets and guest post content
• Track team performance and provide regular coaching and feedback

Outreach & Relationship Building

• Develop and manage comprehensive outreach campaigns for link acquisition
• Create compelling outreach templates and communication strategies
• Negotiate link placements and partnership agreements
• Build long-term relationships with high-authority websites and publishers
• Manage guest posting programs from pitch to publication

Analysis & Reporting

• Monitor backlink acquisition progress and campaign performance metrics
• Conduct regular link audits and disavow toxic or low-quality links
• Analyze competitor link building strategies and identify new opportunities
• Provide detailed reports on link building ROI and domain authority improvements
• Use data insights to optimize and refine off-page strategies

Process

• Initial HR Call
• Test Task
• Call with the Manager & Team

Requirements

Experience Requirements

• Minimum 5+ years of hands-on experience in link building and off-page SEO
• 2+ years in managerial or team leadership positions in SEO or digital marketing
• Proven track record of acquiring high-quality, editorial backlinks at scale
• Experience managing link building budgets and vendor relationships

Off-page SEO Expertise

• Guest posting campaigns: End-to-end management from prospect research to content publication
• Link prospecting: Advanced techniques for identifying high-DR, relevant link opportunities
• Outreach strategies: Email outreach, relationship building, and conversion optimization
• Broken link building: Identifying and capitalizing on broken link opportunities
• Resource page link building: Securing placements on industry resource pages
• Digital PR and brand mentions: Converting unlinked mentions into backlinks
• Competitor analysis: Reverse-engineering successful link building strategies
• Link reclamation: Recovering lost or broken backlinks

Technical Skills & Tools

• Proficiency in link building tools (Ahrefs, SEMrush, Moz, Majestic, BuzzStream)
• Experience with outreach platforms (Pitchbox, NinjaOutreach, or similar)
• Advanced knowledge of Google Search Console and link analysis
• Understanding of anchor text optimization and link velocity
• Familiarity with content management systems for guest post publishing
• Excel/Google Sheets proficiency for campaign tracking and reporting

Industry Knowledge

• Deep understanding of Google's link quality guidelines and algorithm updates
• Knowledge of link valuation metrics (DR, DA, Trust Flow, Citation Flow)
• Awareness of penalty risks and white-hat link building practices
• Understanding of content marketing as it relates to link acquisition
• Familiarity with HARO, journalist outreach, and digital PR tactics

Leadership & Communication Skills

• Strong project management and organizational abilities
• Excellent written and verbal communication skills
• Experience training and developing junior team members
• Ability to present link building strategies and results to stakeholders
• Proven ability to work with cross-functional teams (content, PR, development)

Preferred Qualifications

• Experience in competitive industries (finance, health, legal, gaming, etc.)
• Background in content marketing or digital PR
• Knowledge of international link building and multi-language outreach
• Experience with affiliate and partnership link building
• Familiarity with influencer outreach and collaboration strategies

Benefits

What We Offer

• Performance bonuses tied to link acquisition and domain authority growth
• Access to premium SEO tools and outreach platforms
• Professional development and conference attendance opportunities
• Flexible working arrangements and remote work options
• Collaborative environment with growth opportunities