Digital Branding & Communications Manager

You will be responsible for delivering a consistent, and impactful external communications strategy aligned with Thungela’s corporate narrative and positioning.

More of your responsibilities will include:

• Develop an overall corporate message architecture to unify messaging across channels.
• Implement the annual external communication plan to support business priorities
• Write high-quality content, including press releases, speeches, newsletters, and digital platforms copy
• Manage external communication channels, including media relations, social media, and
• company websites
• Strengthen audience engagement and brand positioning through compelling digital content across platforms
• Design and roll out a comprehensive digital content strategy across all major platforms.
• Maintain and regularly update the corporate website with timely, accurate content
• Coordinate media outreach, leveraging key contacts and managing relationships to solicit media coverage, prioritising and qualifying opportunities in national and international wires, broadcast media, online/social media outlets and industry media
• Increase online visibility and improve user experience through technical and content-based optimisations
• Execute a targeted SEO strategy to improve organic search performance and website traffic.
• Use data insights to guide improvements and demonstrate the value of external and digital communication efforts
• Proactively manage potential threats to Thungela’s reputation by monitoring and addressing emerging issues
• Achieve consistent application of Thungela’s brand across all communications, locations, and touchpoints
• Expand Thungela’s digital footprint through planned content, targeted campaigns, and active engagement
• Support major Thungela events and milestones with clear, coordinated public relations efforts.
• Deliver timely, accurate, and effective communications during emergencies and disruptions