Content Marketing Lead - Australia/New Zealand

TRAILD: Who are we? 

TRAILD is a dynamic, fast-growing SaaS company that streamlines, automates and protects Accounts Payable.  

Just as your bank provides always on risk protection for your credit card, TRAILD provides a similar level of security to help businesses protect their B2B payments from fraud, errors and mistakes.  

Our specialised Accounts Payable software integrates with leading business ERP systems like SYSPRO, Acumatica, MYOB, and IFS to help clients make their AP process more streamlined, automated and secure. 

We have a rapidly growing client base, so you are about to board the rocket ship at the right time. This is an opportunity to make a real impact and with your help we can support more businesses digitise their existing operations with enhanced automation and security. 

Hear how TRAILD customers speak about us here. 

The Role: Want to be a part of our exciting growth journey? 

We’re looking for a talented, passionate, and motivated Content Marketing Lead to join our team. This newly established role is critical in leading TRAILD’s content strategy, creation, distribution, and optimisation. You’ll have the chance to evolve the function to best support our marketing and business growth objectives. 

What You’ll Do: 

Content Strategy 

• Develop and implement a content marketing strategy across the funnel – from thought leadership to product education to demand generation assets – aligning with overall marketing and business goals. 

• Define content pillars, audience segmentation, and distribution strategies. 

• Build and maintain a content calendar, coordinating campaign timing and deliverables. 

• Lead content ideation cycles and collaborate with cross-functional stakeholders to surface new stories. 

• Prioritise and process content update requests. 

• Conduct competitor analysis and share insights with sales and marketing. 

Content Creation & Execution 

• Own the content creation process from ideation to execution, ensuring alignment with brand guidelines and messaging. 

• Translate complex SaaS topics into digestible, compelling narratives for both technical and business audiences. 

• Develop a scalable content creation engine, leveraging AI tools and lean workflows. 

• Produce a variety of content including videos, case studies, event collateral, social media posts, ad copy, sales materials, landing pages, website copy, infographics, guides, white papers, reports, eBooks, blog posts, emails, decks, and brochures. 

• Manage external agencies as needed, from briefing to production to revisions. 

• Optimise content using a test-and-learn approach, refining based on data. 

Content Distribution & Performance 

• Repurpose and distribute content across multiple channels – website, social media, emails, paid ads, partners, and sales enablement. 

• Analyse content performance, optimise based on insights, and drive creative excellence with A/B testing. 

• Apply SEO and content best practices to boost organic reach and lead generation. 

• Conduct regular reporting and share performance results with the team.