Manager, Content Strategy (UK Remote)

The content strategy manager will develop, execute, and maintain an integrated content strategy across all channels to support brand, communications, and demand generation goals. They will ensure a consistent, compelling message is delivered to Turnitin’s existing and future customers, partners, and other external stakeholders. The content manager will partner with other teams to plan and execute cohesive content calendars, lead content planning for major PR and brand campaigns, establish content governance and quality standards, drive cross-functional content prioritization, and regularly report on content performance to recommend continuous improvements.

The content strategy manager plays a critical role in shaping Turnitin’s brand. They should be an outstanding written, verbal, and visual communicator with strong organizational skills and an ability to thrive in a fast-paced work environment. They should possess strong leadership and teamwork skills, able to lead both direct reports and indirectly across the organization.

KEY RESPONSIBILITIES

• Develop and maintain an integrated content strategy that aligns brand, communications, and demand generation marketing goals, ensuring consistency across all channels and audiences.
• Partner with brand, communications, and marketing to plan and execute cohesive content calendars that support awareness, engagement, and pipeline growth.
• Lead content planning for major PR and brand campaigns, product launches, thought leadership moments, and executive visibility, ensuring materials ladder up to overall brand narrative.
• Establish content governance, quality standards, and review processes to ensure accuracy, brand consistency, and cross-team alignment.
• Drive cross-functional content intake and prioritization processes, balancing strategic needs, PR/brand campaign timelines, and business priorities.
• Partner closely with Demand Gen Marketing to optimize web, blog, and nurture content for performance, SEO, and conversion, while maintaining brand voice.
• Collaborate with the creative team to translate strategy into high-quality visual assets (e.g., videos, social posts, graphics).
• Regularly report on content performance, insights, and outcomes, translating data into clear recommendations and next steps.
• Use audience insights, analytics, and competitive research to refine content strategy and recommend continuous improvements.