Job Overview
- Apply advanced design principles across digital and print — hierarchy, typography, layout, iconography, photography, motion, and usability.
- Translate brand strategy into compelling visual systems across all channels.
- Contribute to concept development through final execution, building cohesive, cross-channel experiences.
- Digital ads: Collaborate in ad ideation and campaign strategy sessions. Create and edit conversion-driven, short-form video ads for Facebook, Instagram, TikTok and YouTube channels. Utilize persuasive conversion-centered design principles to increase retention and engagement (combination of live video, images, illustrations and animation components). Manage all elements of pre-production through post-production for launch.
- Video Shoots: Organize and run video shoots for digital content (ads, posts, blogs, etc.). This includes identifying effective doctors and clinics, collaborate with the creative team to create storyboards, and coordinating the shoots (clinic teams, marketing team, models, content and equipment).
- Print & Collateral: Design sales, marketing, recruiting, and clinic materials including:
- Infographics
- Brochures
- Rack cards
- Posters & banners
- Conference & event materials
- Prepare files for print production and collaborate with vendors on specifications, pricing, and delivery.
- Print Production: Prepare collateral for print production and work with print vendors to establish pricing, effective project sizing, and coordinate deliveries.
- Email Marketing: Craft email templates and customized designs to engage and convert prospective patients and generate patient referrals.
- Web: Assist in creating conversion-focused web design that is mobile-first, including landing page layouts, visual web elements, and image sourcing and creation. Work with the digital team to understand performance metrics through A/B testing, heat maps, and user behaviors to optimize design for impactful user experiences.
- Organic Social & Brand Ambassador Program Leadership: Create impactful social media designs and templates to increase following organically and appeal to targeted audiences. Explore use of new elements to evolve designs and design patterns across digital. Examples include blogs, daily/weekly social posts, gated content, etc. Lead the Brand Ambassador organic social program across clinics, serving as the primary creative partner to doctors and clinic teams. Track engagement trends and optimize creative guidance to increase reach, credibility, and patient acquisition through organic channels.
- Creative Operations: Act as key administrator on creative request system. Review creative requests daily to create summary spreadsheet of current requests and desired delivery dates. Work with design team to prioritize and delegate requests. Track deliverables and communicate updates to marketing team and requestors.
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