Field Marketing Manager UKI

The Field Marketing Manager UKI is responsible for leading, developing, and executing regional account-based field marketing strategies that drive pipeline growth, customer engagement, and revenue impact across Unit4’s priority verticals: Not-for-Profit, Professional Services Organizations, Public Sector, and Higher Education. This role operates as the regional owner of field marketing performance and provides leadership, direction, and enablement to the regional field marketing team.

Reporting to the Global Head of Field Marketing, the Field Marketing Manager UKI works within a regional, matrix organization and partners closely with Sales, Business Development, Global Marketing, and other stakeholders to ensure unified go-to-market execution across the full customer journey—from awareness and engagement through pipeline creation, acceleration, and expansion.

Operating with a One Team mindset, this role balances strategic planning with hands-on leadership, ensuring regional priorities are translated into high-impact local execution while maximizing ROI and pipeline coverage.

Key Responsibilities

Regional Field Marketing Strategy & Leadership

• Develop and own the regional marketing plan aligned to commercial targets and Unit4’s vertical go-to-market strategy
• Translate global and regional priorities into actionable, scalable and local field marketing framework
• Lead and motivate the regional team, providing direction, coaching, and regular performance feedback
• Act as the senior field marketing point of contact for the region, representing marketing in regional leadership and commercial forums

Integrated Campaign & Pipeline Ownership

• Drive execution of integrated, multi-channel field marketing campaigns across the region, leveraging a mix of local initiatives and global programs
• Ensure campaigns support the full customer lifecycle, from demand creation through expansion and cross-sell
• Partner closely with Sales and Business Development to continuously ensure that regional activities align with GTM targets and strategy
• Ensure consistent messaging, positioning, and customer value articulation across all regional initiatives

Event, Experience & Account-Based Marketing

• Define and lead the regional new business and customer event strategy, including executive programs, third-party events, and strategic sponsorships
• Oversee planning and execution of high-impact regional and local field events to drive engagement, pipeline, and customer loyalty
• Ensure best-practice 360° event marketing across planning, promotion, execution, follow-up, and performance analysis

Stakeholder, Partner & Vendor Management

• Build strong, trusted relationships with senior commercial stakeholders and regional leadership
• Manage external partners, agencies, vendors, venues, and media relationships to ensure high-quality execution and optimal return on investment
• Support and enable local commercial initiatives when a global or regional approach is not viable

Measurement, ROI & Continuous Improvement

• Own regional field marketing performance reporting, with a clear focus on pipeline contribution, ROI, and business outcomes
• Provide regular insights to regional and global stakeholders on effectiveness, learnings, and optimization opportunities
• Foster a data-driven, test-and-learn culture focused on continuous improvement and scalability

Budget & Operational Ownership

• Hold responsibility for regional field marketing budget oversight, ensuring compliance with financial, procurement, and governance processes
• Balance strategic investment with local flexibility to deliver maximum commercial impact