Marketing Representative
Full-time Not ApplicableJob Overview
What You'll Actually Do
You'll own marketing for three of our six Central PA physical therapy clinics — Mechanicsburg, Camp Hill, and Shrewsbury — working shoulder-to-shoulder with the clinical directors and the leadership team.
Your job, boiled down to one sentence: bring in new patients and bring back past patients so our clinicians can do what they do best — help people get back to normal naturally.
That means you'll be:
- Reactivating past patients through email campaigns, newsletters, text outreach, and our 30,000-person patient database — people who've been helped before and just need a reason to come back
- Converting cold audiences through direct mail, Facebook ads, and Google campaigns — reaching people in pain who don't know we can help yet
- Running and promoting workshops — coordinating our education events, following up with attendees, and converting interest into appointments
- Building word-of-mouth systems — creating structured ways for happy patients to tell their friends and family
- Tracking what works — measuring results across all three clinics, reporting on what's moving the needle, and doubling down on what wins
- You'll be reporting on real numbers. New patients per clinic. Reactivations. Workshop conversions. You'll know exactly whether you're winning.
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