Influencer Coordinator

We are seeking a proactive, highly organized, and financially astute Influencer/PR Coordinator to drive our rapidly growing Influencer channel. This role is crucial for scaling our highly profitable Meta whitelisting ad campaigns and elevating our brand perception. The Coordinator will be fully responsible for the end-to-end management of influencer relationships, from outreach and negotiation to campaign launch and rigorous profitability analysis, ensuring consistent spend targets are met and leveraging automation and AI to obtain efficiency gains.

Key Responsibilities

• Influencer Campaign Management: Own the full influencer lifecycle, including systematic prospecting, relationship management, contracting, and content brief execution across all relevant platforms.

• Whitelisting Focus & Scale: Aggressively pursue, negotiate, and secure whitelisting rights for influencer content, working closely with the Head of Growth to ensure a continuous supply of high-performing ad creative.

• Financial Tenacity and Negotiation: Manage the channel budget, ensuring spend targets are consistently hit. Exhibit strong negotiation skills to maximize content value while maintaining favorable contract terms.

• PR and Media Outreach: Manage outreach to relevant tech, luxury, and lifestyle media outlets and journalists to secure earned media coverage and product placements, maintaining a positive public profile.

• Profitability Reporting: Establish, automate and maintain clear, accurate reporting on the costs and direct profitability of every influencer deal and whitelisted campaign, providing clear ROI data to the Head of Revenue.

• Product Logistics: Coordinate the timely and accurate shipment of products to influencers and media partners, maintaining detailed tracking logs.