Performance Marketing Specialist
Job Overview
ABOUT VERTIGO GAMES
We create amazing games that rank at the top on both iOS and Android, loved and played by over 150 million fans worldwide!
Check out our smash-hit games:
We’re now looking for a passionate Performance Marketing Specialist to join our dynamic team in Istanbul. This is an on-site role, requiring you to work 5 days a week from our office in Levent.
Don’t miss the chance to shape the future of gaming and make your mark on millions of players around the world! 🚀
Responsibilities
- Plan, launch, and optimize paid UA campaigns across key channels (Meta, Google Ads, TikTok, Unity Ads, etc.)
- Monitor performance KPIs (ROAS, CPI, LTV, retention, ARPU) and iterate quickly based on real-time data
- Develop and maintain predictive models for forecasting spend, revenue, and user LTV
- Perform deep-dive analyses to identify performance drivers and optimization opportunities
- Collaborate with product and live ops teams to align UA strategy with game updates and content calendars
- Manage partner relationships with ad networks and MMPs
- Stay ahead of UA trends, platform changes, and new growth channels
Requirements
- Hands-on experience in performance/growth marketing, ideally in the mobile gaming
- Proven track record of managing large-scale UA budgets and achieving performance targets
- Experience in data analysis, forecasting, and campaign optimization
- Experience in testing, finding and scaling high-performing ad creatives.
- Deep understanding of key UA and monetization metrics (ROAS, LTV, CPI, retention curves)
- Ability to build and interpret forecasting models and cohort analyses
- Collaborative mindset with experience working across product, analytics, and creative teams
Benefits
💰 Competitive net salary
💳 Meal Card
🩺 Private Health Insurance
📚 Monthly-based financial support for educational platforms
📈 Company equity: Share in the company to make you an owner, not just an employee
🎉 Birthday leave
🎁 Retention bonus
💼 Referral bonus
🌴 5 days of annual leave for the first year
Interviewing
- Application Submission: You can apply by submitting your CV, LinkedIn profile, or a brief introduction about yourself. If your profile matches our requirements, we'll reach out to you.
- People & Culture Interview: You'll meet with our People & Culture team to talk about your background, your goals, and how we fit in. This meeting will take place online via Google Meet.
- Case Study: You’ll take on a practical task related to the role to demonstrate your skills in a case study.
- Technical Interview: You’ll have an in-depth discussion of the case and meet the lead of the relevant department at our Istanbul office.
- Final Meeting: You’ll have a face-to-face meeting with our founders to discuss further details at our Istanbul office.