Marketing Services Senior Manager

Experienced Senior Manager with an exceptional ability to negotiate and close deals, find and create unique opportunities for business with clients, strategic thinker, brilliant presenter and storyteller.

Relationship management and business growth for a group of assigned clients as Visa main marketing point of contact.

This role reports to the Head of Client Marketing Services for CISSEE.

Please note: While this position is based in Uzbekistan, we are open to considering candidates from other countries who are willing to relocate. Relocation support will be provided as needed.

Key responsibilities:

The Senior Manager as a part of Marketing Services team will be responsible for strategic planning, finding opportunities, designing programs and execution of Visa marketing activities with partners and clients (banks, merchants etc.) to support the achievement of local business and brand objectives in Uzbekistan, Central Asia.

• Design and execute long-term bespoken marketing programs for the clients, based on vast expertise in payments and a rich depth of marketing knowledge to scale clients’ business and accelerate business growth.
• Develop and implement strategic marketing and communication plans designed to meet client expectations, run co branded marketing campaigns with clients by providing insight driven, data focused and actionable recommendations and end-to-end marketing solutions for relevant products and services across the card lifecycle and beyond
• Deliver marketing insights & data capabilities to drive deep partnerships with clients including research, studies and best practice benchmarking through the Visa marketing community
• Position Visa as marketing expert with clients sharing in-depth understanding and analysis of payments industry, consumer trends and competition
• Pro-actively engage in client pitches to fast-track growth of VIK (Value-in-kind) projects
• Identify opportunities in the market through tracking of key payment trends, cardholder behavior, and evaluate them to create strategic recommendations for future business propositions
• Align Visa Product, Marketing and Sales objectives and resources against client business needs, partner with VCA and Solutions to ensure bundled approach in selling services to client to better meet client objectives
• Review implementation of plans on an ongoing basis and provide guidance to external and internal stakeholders to ensure that KPIs are achieved
• Communicate Visa led campaigns as requested with the clients, use local and global sponsorship opportunities and Visa partnerships with the key relevant players in the market to drive client business with Visa.
• Manage the allocated budget for respective assets and activities and ensure all activities are performed within parameters fully and on time in accordance with Visa policies and requirements. Ensure all campaigns comply with the brand strategy and visual and verbal guidelines
• Provide quantitative post campaign and regular performance analysis in due time and incorporate learnings into future projects.
• Effectively manage business relations with the clients to ensure high NPS rate
• Lead for maintaining and strengthening the Visa Brand Health score in line with agreed strategy
• Manage the relationship with agencies and partners to ensure top level execution.
• Manage the admin work and processes related to client contracting

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.