Category Manager US

Category Manager US

Tony’s Chocolonely exists to make 100% Exploitation Free the norm in chocolate. Not only our chocolate, but all chocolate world-wide! Our main mission is to fight for equality and fairness – it inherently affects how we aspire to do business. We’re crazy about chocolate & serious about people.

We're excited to announce the opening for a US Category Manager to join our dynamic Sales Strategy Team.

The US Category Manager is responsible for translating syndicated and customer-level data into actionable category growth strategies that accelerate Tony’s retail performance and support the brand’s mission within the US chocolate category. This role leverages key data sources including SPINS, NielsenIQ, Numerator, 84.51 (Kroger), and Walmart Scintilla to identify category opportunities and risks, develop compelling fact-based customer sell-in stories, and inform strategic decisions across assortment, shelving, pricing, promotions, and innovation.

Acting as the voice of the category, this role partners closely with Sales, Marketing, Revenue Management, and Innovation to turn consumer, shopper, and retailer insights into commercial action. The Category Manager will play a critical role in helping Tony’s win at shelf, strengthen customer partnerships, guide new product development and renovation decisions, and shape category strategies that drive sustainable growth in a fast-paced, mission-led business.

What you will do:

Sell‑In Storytelling & Customer Insights

• Translate category insights into customer‑specific sell‑in decks grounded in retailer data (SPINS, 84.51, Numerator, Scintilla, NielsenIQ)

• Build fact‑based narratives that support distribution gains, shelf expansions, promotional programming, and innovation placement

• Ensure consistent category language and data across all top‑to‑tops and line reviews

• Travel to top retail customers to deliver insights and build credibility as a category partner

Assortment, Merchandising & Shelf Optimization

• Analyze item level performance to inform optimal assortments by channel and banner

• Support recommendations using velocity, incrementality, and portfolio role clarity

• Partner with Sales to identify performance unlocks for existing SKUs and justify improved distribution and merchandising support

New Product Development (NPD) & Innovation Support

• Provide data driven input into innovation briefs (formats, flavors, price points, etc.)

• Evaluate concepts vs category trends, whitespace, and competitor benchmarks to assess US viability

• Track post-launch performance vs. velocity and distribution benchmarks

Reporting, Dashboards & Data Enablement

• Own recurring syndicated data reporting (monthly performance decks, dashboards, custom reports)

• Simplify complex data into clear, decision ready insights for Sales and Marketing

• Act as internal expert on syndicated data tools and methodologies

Category Strategy & Market

• Develop and maintain a clear POV on the US chocolate category: trends, segments, price tiers, formats, claims, and consumer demand drivers