CRM and Marketing Automation Associate

Why we are here  
Tony’s Chocolonely is committed to ending exploitation in cocoa. We are an impact company that makes chocolate, not a chocolate company that makes impact. With incredibly tasty chocolate, we lead by example, demonstrating that ethical practices and success can go hand in hand. Through Tony's Open Chain (TOC), mission allies like Albert Heijn, Ben & Jerry's, Jokolade, and Aldi have embraced a fairer, more transparent supply chain for their chocolate too.  
 
 

What you will do  

As a CRM & Marketing Automation Associate, you support the execution and day-to-day delivery of global CRM campaigns, lifecycle flows, and marketing automation activities for Tony’s E-commerce team, with a specific focus on the personalised bars proposition. 

You support and further enable the delivery and management of globally-led CRM strategies, plans and campaigns, ensuring accurate, timely, and high-quality execution across email and lifecycle touchpoints, and across markets. Working closely with the Marketing Automation Specialist, global marketing team and local market teams you contribute to the implementation of CRM strategies, support channel optimisation efforts, and help deliver effective acquisition and retention initiatives. 

All wrapped up   

• Support the build and delivery of email campaigns and basic lifecycle communications 

• Support global CRM campaign planning by coordinating content updates aligned with key campaigns and seasonal moments 

• Proactively suggest improvement or ideas for CRM campaigns and customer journeys, and support the execution and testing of these ideas in collaboration with the team 

• Drive the continuous optimization of campaigns 

• Support the creation, execution and optimisation of CRM initiatives to generate and nurture subscribers and leads through campaigns and always-on journeys 

• Support the continuous improvement of acquisition funnels to increase conversion from subscriber to customer 

• Support the creation, execution of CRM lifecycle initiatives, including automated flows and customer activation campaigns 

• Work closely with the Retention Manager to execute on lifecycle priorities and initiatives 

• Analyse performance of CRM campaigns, flows, and database health to identify and share optimisation opportunities 

• Prepare and share regular performance reports on basic performance reports 

• Support on the CRM and marketing automation enablement of e-commerce and marketing specialists across homebase and markets