Head of Communications

Why we are here  
Tony’s Chocolonely is committed to ending exploitation in cocoa. We are an impact company that makes chocolate, not a chocolate company that makes impact. With incredibly tasty chocolate, we lead by example, demonstrating that ethical practices and success can go hand in hand. Through Tony's Open Chain (TOC), mission allies like Albert Heijn, Ben & Jerry's, Jokolade, and Aldi have embraced a fairer, more transparent supply chain for their chocolate too.  
 
 

What you will do  
As we grow our mission globally, we're looking for a Head of Communications who can help us turn impact into influence, conversations into action and bold ideas into headlines. This is not your average communications role - you'll shape the narrative of one of the world's most outspoken purpose-led brands, lead our global communications strategy, advise senior leaders through high-stakes moments and ensure Tony's remains a trusted and influential voice in the conversations that matter. You'll help Tony's navigate an increasingly complex regulatory and stakeholder landscape, translating policy developments and public affairs opportunities into compelling stories, strategic influence and meaningful impact.

You'll develop an earned-first communications approach that builds awareness, trust and impact while protecting and strengthening our reputation around the world.  You'll report to the Head of Brand, Communications & Creative, lead a small but mighty team of 2 and work closely with our CEO, leadership team and colleagues across the business. You will be based in our Amsterdam homebase to stay close to your stakeholders and teamies.

All wrapped up, in this role you'll: 

• Lead our global communications strategy, positioning Tony's as the leading voice on ethical chocolate, systemic change and responsible business. Drive mission awareness, thought leadership, and brand relevance through distinctive storytelling. 

• Own Tony's Annual Fair Report as one of our most important strategic communication moments, leading narrative development, stakeholder alignment, and PR amplification before, during and after publication. 

• Partner with the business leads in Tony’s Open Chain, Sustainability, and our markets on a range of public affairs topics. You will help shape the narrative and public engagement we have on a whole range of impact topics, from all things cocoa to the Better Business Act and B Corp to packaging, health and sustainability. 

• Build and execute a global earned media strategy that creates talkability, sparks conversation and helps our mission reach people far beyond the chocolate aisle. 

• Drive corporate communications and thought leadership, ensuring Tony's leaders are visible, credible and influential voices in important societal and industry conversations. 

• Amplify our biggest campaigns with bold, creative earned-media ideas rooted in Tony's activist and journalistic DNA. 

• Develop thought leadership platforms and spokesperson programmes for our leadership team, including media training, briefing structures and rapid-response narratives. 

• Lead reputation management and crisis communications globally: Navigate complex issues, make smart decisions under pressure and help Tony's stay trusted when the heat is on. 

• Advise senior leadership and act as a strategic communications partner to the CEO and executive team during business-critical moments. Serve as a trusted strategic advisor to senior leadership, proactively identifying opportunities, risks and emerging issues while shaping Tony's communications and public affairs agenda. 

• Coach and empower your team, creating an environment where people can do their best work while continuously raising the bar.