Senior Legal Counsel (IP/AI)

Who Are We?

We are Welltech — a global company with Ukrainian roots and a powerful mission: to move everybody to start and stay well for life. Today 25.5 million users have trusted Welltech to help them build healthy habits — a testament to the real value our innovative, engaging wellness solutions deliver every day. 🌍

With five hubs across Cyprus, Ukraine, Poland, Spain and the UK and a diverse, remote-friendly team of 700+ professionals, we continue to scale rapidly. Our innovative apps — Muscle Booster, Yoga-Go and WalkFit — empower millions to transform their lifestyles and unlock their personal wellness journeys.

Welltech is where your impact becomes real. And our values clearly attest to that: we grow together, we drive results, we lead by example and we are well-makers.

If this looks like you and you thrive in a fast-paced environment, you’ll fit right in at Welltech. Let’s build wellness for millions together.

What We're Looking For

We are seeking a Senior Legal Counsel (IP/AI) who will own Welltech's intellectual property portfolio and lead legal support for AI-driven product initiatives across our global product ecosystem. Reporting into the Head of Product Legal & Regulatory Compliance and working closely with Marketing, Product, Engineering, Growth, and Privacy teams, you will protect Welltech's IP assets, manage infringement risk, and ensure our AI features and data practices are built on sound legal foundations. This is a hands-on, high-impact role for a commercially minded lawyer who wants to operate at the intersection of technology law, product innovation, and regulatory change.

Key Responsibilities:

Intellectual Property:

• Own Welltech's global IP portfolio—trademarks, copyright, trade secrets, and patents—including registration, maintenance, and enforcement strategy across key markets (US, EU, UK).

• Serve as first responder on IP disputes and infringement matters: assess cease-and-desist letters, coordinate with external IP counsel, and develop substantive response strategy.

• Conduct IP clearance reviews for new product features, creative assets, app store submissions, and marketing campaigns.

• Advise on copyright protection for proprietary content (exercise programmes, wellness content, onboarding flows) and assess compilation copyright and originality thresholds.

• Build and maintain internal IP playbooks, training materials, and triage frameworks to enable the broader team to identify and escalate IP risk early.

• Manage outside IP counsel relationships and spend efficiently, with a preference for internalising where possible.

AI & Algorithmic Governance

• Serve as subject matter expert on emerging AI regulation—EU AI Act, GDPR Article 22, US state-level AI legislation, and sector-specific guidance for health/wellness applications.

• Lead legal reviews for AI-powered product features, including personalisation engines, recommendation algorithms, dynamic pricing systems, and generative AI tooling.

• Advise on data minimisation, transparency, and non-discrimination obligations applicable to algorithmic systems that may process sensitive health or demographic data.

• Collaborate with Privacy Counsel on DPIA requirements for AI initiatives, including where AI systems are used in data-driven acquisition, segmentation, or onboarding.

• Track and translate regulatory developments (EU AI Act implementation, FTC guidance, UK DSIT AI frameworks) into actionable internal guidance and scalable compliance processes.

• Support due diligence on third-party AI vendors, LLM integrations, and model licensing terms.

Cross-Functional & Commercial

• Partner with Marketing, Product, Growth, and Engineering to embed legal review into feature development workflows from early design through to launch.

• Advise on licensing and content partnership agreements where IP or AI rights are at issue.

• Contribute to legal team strategy and resource planning, including identifying when to engage outside counsel versus manage in-house.

Candidate journey: ⭕️ Recruiter call ➔ ⭕️ Meet the hiring manager ➔ ⭕️ Skills assessment ➔ ⭕️ Meet the leadership team

Required skills:

• Qualified lawyer with 5+ years of post-qualification experience in IP and/or technology law, including meaningful exposure to AI governance or digital product work.

• Deep working knowledge of EU and US IP frameworks (trademark, copyright, trade secrets); patent prosecution experience is a plus but not required.

• Demonstrable experience advising on AI-related legal issues - EU AI Act risk classification, algorithmic transparency, automated decision-making, or comparable.

• Track record of managing IP disputes and litigation risk, including C&D response strategy and enforcement decisions.

• Experience working in or advising a digital consumer product company; app-based business, ad tech, or health/wellness background is a strong advantage.

• Comfortable operating with limited resourcing and external counsel budget: pragmatic, solution-oriented, and adept at distinguishing material risk from noise.

• Strong cross-functional collaboration skills; able to translate complex legal analysis into actionable, proportionate guidance for product and engineering stakeholders.

• Fluent English required; additional European language is advantageous.

✨ Why You’ll Love Being Part of Welltech:

• Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.

• Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.

• Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.

• We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!

Check out some of our products

Muscle Booster — https://musclebooster.fitness/

Yoga-Go — https://yoga-go.io/

WalkFit -http://walkfit.pro