Copy of Communications Manager-Product & Engineering

The Communications Manager is an embedded communications partner for WD’s Product and Engineering org. You will design and deliver employee-facing communications that keep engineers, product teams, and technical leaders aligned to strategy, connected to culture, and ready for change—operating with speed and rigor in a complex, innovation-led environment. 

You’ll report to the Director, Strategic Communications — Product & Engineering, who owns end-to-end strategic communications for the product org (executive comms, external narrative, enterprise alignment).  

You operationalize and activate that strategy at the org level, owning channels, cadences, campaigns, and leader support for the P&E organization. 

Essential Duties & Responsibilities:

Communication Strategy & Planning 

• Build and execute the P&E internal communications strategy and calendar aligned to WD’s product roadmap, operating model, and growth priorities. 

• Translate corporate and product strategy into clear, employee-ready narratives for technical audiences. 

• Own communications intake, prioritization, and sequencing for P&E, balancing urgency, impact, and employee capacity to ensure clarity and reduce noise. 

Leader Advisory & Executive-Ready Content 

• Draft and ghostwrite org‑wide emails, updates, narratives, Q&As, and presentations for P&E leaders, often working from high‑level inputs and shaping them into clear, employee‑ready content. 

• Coach leaders on tone, clarity, and cadence to strengthen credibility and trust. 

Content Creation & Writing 

• Write, edit, and publish high‑quality employee‑facing content across multiple formats, including org‑wide emails, articles, newsletters, messaging, narratives, and campaign materials. 

• Serve as a hands‑on writer for the P&E organization with a focus on —owning first drafts and final copy, not just review or approvals. 

• Translate complex product, engineering, and operating model topics into clear, engaging, and accessible stories for technical and non‑technical audiences alike. 

Channel & Event Management 

• Act as editor-in-chief for P&E channels (e.g., SharePoint, Teams, newsletters), ensuring message discipline and reduced noise. 

• Maintain a consistent cadence of written communications that keeps P&E employees informed, aligned, and engaged—balancing clarity, brevity, and narrative coherence. 

• Produce, project manage and run the P&E All Hands/Ask Me Anythings, including content, logistics, delivery and follow up. 

Change & Transformation Communications 

• Lead communications for P&E change (reorgs, mechanism rollouts, operating model shifts), connecting the “what/why/so what” to business outcomes. 

• Partner tightly with HR, and program leads to plan sequencing and ensure a successful campaign. 

• Proactively identify emerging issues, points of employee confusion, or change risks within P&E; surface insights and recommendations to leaders to enable timely, confident action. 

Storytelling, Culture & Engagement 

• Source and elevate stories about product milestones, engineering innovation, and culture moments that show how our values come to life (Customers, Results, Connection, Excellence, Innovation).   

• Share product stories across WD to showcase innovation, strengthen company-wide understanding of our roadmap and deepen connection to our mission and values. 

Measurement & Insights 

• Set targets and analyze channel/event metrics, pulse feedback, and sentiment; recommend improvements that increase reach, comprehension, and action. 

Partnership & Governance 

• Serve as a connector between Strategic Comms, P&E leadership, HR, Internal Comms and Corporate Comms, and program teams to maintain alignment with WD’s broader narrative, mission, and brand standards.