Specialty Marketing Director

As a Specialty Marketing Director you will be responsible for the leadership and execution of Westgate’s affiliate and partner marketing strategy to drive qualified vacation ownership leads, increase resort tour bookings, and generate incremental revenue. You will build, manage, and optimize a portfolio of affiliate partners and third-party marketing relationships that support the company’s vacation ownership objectives. You will oversee affiliate marketing and partner with the Digital Marketing team on affiliate relationship opportunities and channels and ensure all partnerships are aligned with Westgate’s brand, values, and business goals

What You Will Do:

• Develop and lead the marketing partnerships that will produce leads that will result in vacation package bookings.
• Manage day-to-day program operations, including partner onboarding, performance management, compliance monitoring, and contract negotiations.
• Establish commission structures, incentive programs, and partnership terms to drive partner engagement and vacation package sales.
• Collaborate cross-functionally with Sales, Digital Marketing, Brand & Creative, Legal, Finance, and Operations teams to ensure partnership strategies support organizational goals.
• Analyze performance data and KPIs to optimize campaign results, improve lead quality, and maximize return on investment.
• Develop marketing campaigns, promotional offers, and co-branded initiatives with partners.
• Stay current on marketing trends, technologies, competitive landscape, and compliance regulations.