Director, F1
Job Overview
WHOOP is seeking a Director, F1 within our Sports & Talent team to own and scale our Formula 1 partnership portfolio. This role will define how WHOOP shows up across F1 — translating world-class partnerships into compelling content, activations, and measurable brand impact across the race calendar. The right person is proactive, an exceptional communicator, and wired to make sure our partners and internal teams are always aligned and moving forward.
This is both a leadership and a hands-on execution role. You'll set the strategy for WHOOP's F1 presence and be in the details making it happen — managing partner relationships, briefing creative, coordinating cross-functional teams, and showing up trackside. You'll also build and develop a small team as WHOOP's F1 investment grows.
WHOOP is seeking a Director, F1 within our Sports & Talent team to own and scale our Formula 1 partnership portfolio. This role will define how WHOOP shows up across F1 — translating world-class partnerships into compelling content, activations, and measurable brand impact across the race calendar. The right person is proactive, an exceptional communicator, and wired to make sure our partners and internal teams are always aligned and moving forward.
This is both a leadership and a hands-on execution role. You'll set the strategy for WHOOP's F1 presence and be in the details making it happen — managing partner relationships, briefing creative, coordinating cross-functional teams, and showing up trackside. You'll also build and develop a small team as WHOOP's F1 investment grows.
RESPONSIBILITIES
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Own the strategy and day-to-day management of WHOOP's F1 partnerships, serving as the primary point of contact for external stakeholders including Scuderia Ferrari and Formula One Management (FOM)
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Develop annual partnership plans for each F1 property, mapping key race calendar moments to brand, media, and content strategies across owned, earned, and paid channels
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Ensure all contractual deliverables are tracked, satisfied, and maximized — including brand exposure, content rights, hospitality, digital inventory, and activation entitlements — while maintaining compliance with partner approval processes and guidelines
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Manage the Ferrari P&A approval process end-to-end, ensuring activities are submitted within required timelines and meet brand guidelines
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Track and report on partnership KPIs and deliverables, including quarterly reviews per contractual requirements
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Manage licensed footage rights and image usage in compliance with FOM regulations and Ferrari's approval frameworks
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Lead planning and execution of F1 activations across the race calendar — trackside experiences, Fan Zone programs, track runs, hospitality, and market-level amplification around race weekends
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Support #WHOOPLive executions where possible within F1 broadcasts, coordinating with production and media teams to deliver biometric integrations across qualifying and race coverage
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Brief and collaborate with Creative, Brand Media, and content teams to develop F1-specific assets — driver storytelling, race-day content, and campaign creative for tentpole moments
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Oversee F1 Academy integration and activation
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Partner with existing S&T partnership managers to shape and execute the F1 marketing strategy across team and talent partnerships, working closely on day-to-day planning, activation, performance tracking and post-campaign analysis.
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Partner with Brand Media to align F1 media investment with the broader media plan, including pre-committed buys, contextual targeting, and DMA-level amplification around race weekends
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Work with Country Marketing Managers to localize F1 activations across priority markets
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Coordinate with PR, social and Communications on partnership announcements, race-week press engagement, and earned media opportunities
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Interface with Legal and Finance on contract compliance, payment schedules, and rights management
QUALIFICATIONS
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8+ years of experience in sports marketing, partnerships, or sponsorship management, with meaningful time in motorsport or global sports properties
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Experience managing complex partnership agreements with multiple external stakeholders, including contractual rights, approvals, and deliverables
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Experience with tier-one global sports properties is required with Formula 1 strongly preferred.
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Proven ability to translate partnerships into impactful activations and content — from strategy through on-the-ground execution
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Strong cross-functional leadership skills, with experience influencing senior stakeholders and collaborating across creative, media, and commercial teams
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Experience building and developing teams, with a track record of mentoring junior talent
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Requirement to travel globally and work non-standard hours aligned with race schedules
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Based in Boston or Dublin
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Passion for motorsport, health, fitness, and the intersection of sports and technology
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Bachelor's degree or equivalent practical experience
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Strong commitment to embracing and leveraging AI tools in day-to-day work
We are only open to considering candidates in Boston or Ireland for this role.
Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility
The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.
At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success.
The U.S. base salary range for this full-time position is $150,000 - $190,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training.
In addition to the base salary, the successful candidate will also receive benefits and a generous equity package.
These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.