Country Lead – Benelux & France
Job Overview
At WHOOP, we're on a mission to unlock human performance and extend healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
WHOOP is hiring a Country Lead - Benelux & France to serve as the regional brand and market leader, responsible for driving brand awareness, cultural relevance, and long-term growth across the region. This role connects global strategy with local execution, ensuring WHOOP shows up in a way that is both consistent and deeply resonant within each market. You will act as a strategic operator and cross-functional leader, aligning efforts across PR, creators, partnerships, media, and experiential to deliver cohesive, high-impact brand experiences.
At WHOOP, we're on a mission to unlock human performance and extend healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
WHOOP is hiring a Country Lead - Benelux & France to serve as the regional brand and market leader, responsible for driving brand awareness, cultural relevance, and long-term growth across the region. This role connects global strategy with local execution, ensuring WHOOP shows up in a way that is both consistent and deeply resonant within each market. You will act as a strategic operator and cross-functional leader, aligning efforts across PR, creators, partnerships, media, and experiential to deliver cohesive, high-impact brand experiences.
RESPONSIBILITIES:
-
Serve as the regional guardian of the WHOOP brand across Benelux & France, ensuring consistency, quality, and cultural relevance in all market-facing initiatives
-
Develop and own the Country Brand Plan, identifying high-impact opportunities that drive brand awareness, consideration, and long-term growth
-
Act as the market expert, leveraging insights on consumer behavior, cultural trends, and competitive dynamics to inform strategy and execution
-
Lead cross-functional alignment across PR, creators, partnerships, media, and experiential teams to deliver integrated campaigns and activations
-
Localize and execute global campaigns to ensure strong in-market performance, while leading region-specific activations and partnerships
-
Build and nurture relationships with key partners, communities, and stakeholders to drive grassroots growth and deepen brand affinity
-
Track and analyze performance metrics (e.g., reach, engagement, EMV, share of voice), translating insights into actionable recommendations
-
Partner with commercial, sales, and retail teams to support acquisition, engagement, and retention goals within the region
QUALIFICATIONS:
-
7–10+ years of experience in brand marketing, regional marketing, or market leadership roles, ideally within consumer technology, fitness, or lifestyle brands
-
Deep understanding of the Benelux and France markets, including cultural nuances, media landscape, and consumer behavior
-
Proven ability to lead and influence cross-functional teams in a fast-paced, matrixed organization
-
Experience developing and executing integrated marketing campaigns across brand, media, partnerships, and experiential channels
-
Strong strategic thinking combined with hands-on execution; comfortable operating from high-level planning to in-market delivery
-
Data-driven mindset with the ability to translate performance metrics into clear actions and recommendations
-
Excellent communication skills with fluency in English; French and/or Dutch proficiency is a strong plus
-
Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.