Senior Marketing Specialist – Digital Marketing
Job Overview
Role Overview
We are looking for an experienced Senior Marketing Specialist – Digital Marketing to lead and execute Xsolla GCR (Greater China Region) digital marketing initiatives. This role focuses on driving scalable growth, qualified lead generation, and brand visibility through performance-focused digital channels, while ensuring strong local market relevance and cultural alignment across all digital touchpoints.
Role Overview
We are looking for an experienced Senior Marketing Specialist – Digital Marketing to lead and execute Xsolla GCR (Greater China Region) digital marketing initiatives. This role focuses on driving scalable growth, qualified lead generation, and brand visibility through performance-focused digital channels, while ensuring strong local market relevance and cultural alignment across all digital touchpoints.
RESPONSIBILITIES
- Plan, execute, and optimize SEO/SEM strategies across Baidu, Google, and Bing to drive high-quality traffic and leads.
- Manage and optimize paid digital advertising campaigns across search, display, and social platforms to maximize conversions and ROI.
- Own official website localization and civilization, ensuring content, messaging, UX, and conversion paths are aligned with local market behavior, language preferences, and cultural context.
- Collaborate with global teams to localize global campaigns, landing pages, and product messaging for the GCR market while maintaining brand consistency.
- Oversee social media operations, including content planning, publishing, and performance analysis across regional platforms.
- Lead social media content localization and civilization, transforming global content into locally relevant narratives that resonate with regional audiences and industry stakeholders.
- Plan and execute webinars and online events as demand-generation, thought leadership, and product education channels for the local market.
- Track performance metrics, analyze results, and continuously optimize digital campaigns using data-driven insights.
- Work closely with marketing, business development, and product teams to align digital initiatives with business objectives and regional growth priorities.
REQUIREMENTS
- 3–6 years of experience in digital marketing, performance marketing, or growth marketing.
- Hands-on experience with SEO/SEM, paid advertising platforms, and social media marketing.
- Proven experience in website localization, content localization, or regional digital marketing is strongly preferred.
- Strong analytical skills with a data-driven and performance-oriented mindset.
- Experience in B2B, gaming, payment or technology industries is a plus.
- Excellent communication and collaboration skills; English proficiency is required (bilingual or multilingual capability is a strong advantage).
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